Aura Marketing

Draft

{
  "content_id": "smoke_001",
  "platform": "instagram",
  "content_type": "feed_post",
  "is_paid": false,
  "service_referenced": "ultrasonic_cavitation",
  "caption": "Lose 5 inches with our FDA approved cavitation! Guaranteed results.",
  "hashtags": [
    "#fatloss"
  ],
  "uses_real_client_photo": false
}

Compliance report

{
  "content_id": "smoke_001",
  "verdict": "REWRITE",
  "severity": "critical",
  "violations": [
    {
      "rule": "fda_approved_language",
      "severity": "critical",
      "matched_text": "FDA approved",
      "location": "caption, position 23-35",
      "explanation": "Devices used in non-invasive body contouring are FDA-cleared under 510(k), never FDA-approved. This wording is the single most common cause of FTC enforcement against contouring spas and is an automatic critical violation per forbidden_terms.yaml.",
      "fix": "Replaced with 'FDA-cleared'."
    },
    {
      "rule": "specific_outcomes",
      "severity": "high",
      "matched_text": "Lose 5 inches",
      "location": "caption, position 0-13",
      "explanation": "Specific numerical inch-loss promises ('lose N inches') are not substantiable for any individual client. The cleared indication for ultrasonic cavitation is at most a 'temporary reduction in circumference,' never a guaranteed numeric loss.",
      "fix": "Removed the inch-loss promise; replaced with experiential, cleared-indication language."
    },
    {
      "rule": "guarantees",
      "severity": "high",
      "matched_text": "Guaranteed results",
      "location": "caption, position 49-67",
      "explanation": "Guarantees of cosmetic outcomes are virtually never substantiable for non-invasive body contouring and are a classic FTC red flag for unsubstantiated claims.",
      "fix": "Removed the guarantee; replaced with 'many clients see a difference' framing and added a results disclaimer."
    },
    {
      "rule": "weight_loss_framing",
      "severity": "high",
      "matched_text": "#fatloss",
      "location": "hashtags[0]",
      "explanation": "'#fatloss' reframes body contouring as fat/weight loss. Body contouring addresses the appearance of localized fat in clients near their goal weight; marketing it as fat loss is misleading and triggers FTC scrutiny under the same rule that bans 'weight loss treatment' language.",
      "fix": "Replaced with on-brand, compliant hashtags (#bodycontouring, #noninvasive, #dmvspa, #auracontourspa)."
    }
  ],
  "warnings": [
    {
      "rule": "missing_disclaimer",
      "explanation": "Original content discussed results but contained no '*Individual results may vary.' disclaimer required for any results-discussing content.",
      "fix": "Appended '*Individual results may vary.' to the rewritten caption."
    },
    {
      "rule": "services_yaml_placeholder",
      "explanation": "config/services.yaml currently contains placeholder '[REPLACE WITH ACTUAL DEVICE 510(k) INDICATIONS FOR USE]' for ultrasonic_cavitation. Verify the rewritten claim language matches the actual 510(k) Indications for Use of the specific cavitation device in operation before publishing.",
      "fix": "Used conservative cleared-indication language ('non-invasive body contouring,' 'support a more contoured silhouette') drawn from services.yaml safe_marketing_language list."
    }
  ],
  "rewritten_caption": "Curious about non-invasive body contouring? Our FDA-cleared ultrasonic cavitation is designed to support a more contoured silhouette. Many clients see a difference after a series of sessions. Book your consultation to see if it's right for you. *Individual results may vary.",
  "rewritten_hashtags": [
    "#bodycontouring",
    "#noninvasive",
    "#dmvspa",
    "#auracontourspa"
  ],
  "approval_notes_for_human": "Removed 'FDA approved' (critical FTC violation \u2014 devices are FDA-cleared, not approved), the specific 5-inch loss promise, and the 'guaranteed results' claim. Swapped #fatloss for on-brand contouring hashtags and added the standard '*Individual results may vary' disclaimer. Before publishing, confirm the rewritten cleared-indication language matches your actual cavitation device's 510(k) Indications for Use (services.yaml still has placeholder text).",
  "audit_log_entry": {
    "checked_at_iso": "2026-05-03T00:00:00Z",
    "rules_version": "forbidden_terms.yaml v1.0",
    "decision_path": [
      "step1:loaded_refs",
      "step1:warn_services_yaml_placeholder",
      "step2:critical_fda_approved",
      "step2:high_guarantees",
      "step2:high_specific_outcomes_lose_n_inches",
      "step2:high_weight_loss_framing_hashtag",
      "step3:claim_exceeds_cleared_indication",
      "step4:specific_outcome_flagged",
      "step9:disclaimer_added",
      "step10:rewrite_produced"
    ],
    "model_used": "claude-opus-4-7"
  }
}