Aura Marketing

{
  "task": "draft_post",
  "platform": "instagram",
  "service_referenced": "rf_skin_tightening",
  "persona": "bridal_event_prep",
  "content_bucket": "service_spotlight",
  "format": "carousel",
  "context": "Mid-funnel bridal countdown season \u2014 6 weeks before peak wedding bookings"
}

draft_attempt_1.json

{
  "content_id": "post_2026_05_06_001",
  "scheduled_for_iso": "2026-05-06T12:00:00-04:00",
  "platform": "instagram",
  "content_type": "feed_post",
  "format": "carousel",
  "is_paid": false,
  "service_referenced": "rf_skin_tightening",
  "primary_persona": "bridal_event_prep",
  "content_bucket": "service_spotlight",
  "caption": "12 weeks to bridal week. Here's where RF skin tightening fits into your countdown.\n\nIt's a 30-minute non-invasive session that gently heats the deeper layers of your skin, which prompts your body's natural collagen response over the following weeks. Designed to support a firmer, smoother-looking finish \u2014 not a quick fix.\n\nMost brides do a series of 4\u20136 sessions, spaced about 7\u201310 days apart. Many notice tighter-looking skin over the course of the series, with the fuller effect settling in over the weeks after.\n\nSwipe through for the timeline, what to expect in a session, and how RF stacks with our other contouring services.\n\nReady to map out your bridal plan? Tap the link in bio to book a consultation. *Individual results may vary. Consultation required.",
  "hashtags": [
    "#auracontourspa",
    "#dmvspa",
    "#novaspa",
    "#dcspa",
    "#rfskintightening",
    "#skintightening",
    "#bridalprep",
    "#weddingcountdown",
    "#dmvwellness",
    "#noninvasive",
    "#bodywellness"
  ],
  "call_to_action": "Tap the link in bio to book a consultation.",
  "visual_description": "8-slide Instagram carousel, 4:5 portrait aspect ratio, warm neutral palette (soft cream, dusty rose, muted gold accents). Editorial bridal feel without being overtly wedding-themed.\n\nSlide 1 (HOOK): Bold serif typography over a soft cream background with subtle linen texture. Headline: '12 weeks to bridal week. Your RF firming timeline.' Aura logo bottom right.\n\nSlide 2: Clean infographic \u2014 a 12-week countdown calendar with 4\u20136 RF sessions marked roughly every 7\u201310 days. Headline: 'The cadence \u2014 one session every 7 to 10 days.' Sub-line: 'A series of 4\u20136 sessions is typical.'\n\nSlide 3: Soft-lit photo of the treatment room with the RF handpiece resting on a folded towel, no person in frame. Headline: 'What RF is.' Body: 'A 30-minute non-invasive session designed to support firmer-looking skin.'\n\nSlide 4: Simple stylized illustration of skin layers with warmth represented in the dermal layer (no clinical/medical-textbook feel \u2014 soft, illustrated). Headline: 'How it works.' Body: 'RF gently heats the deeper layers, which prompts your body's natural collagen response over the weeks that follow.'\n\nSlide 5: Two-column layout. Left column header 'What to expect' with bullets: '30-minute session,' 'warming sensation,' 'no downtime,' 'gradual results over the series.' Right column header 'Pairs well with' with bullets: 'lymphatic drainage,' 'EMS body sculpting,' 'cavitation (where appropriate).'\n\nSlide 6: Photo of practitioner gliding the RF handpiece along a draped client's d\u00e9colletage or jawline (client's face out of frame, soft natural light). Headline: 'Your session.'\n\nSlide 7: Text-only slide on a muted background with the safety details prominent. Headline: 'Before you book.' Body: 'Not suitable during pregnancy or for clients with a pacemaker, defibrillator, or metal implants in the treatment area. We map out your plan in a consultation. *Individual results may vary.'\n\nSlide 8: CTA slide. Headline: 'Map out your bridal plan with us.' Sub-line: 'Tap the link in bio for a consultation.' Prominent Aura logo.\n\nMood: warm, calm, elegant. No before/after imagery. No real client faces visible. No medical or clinical aesthetic \u2014 soft and editorial throughout.",
  "uses_real_client_photo": false,
  "model_release_id": null,
  "is_testimonial": false,
  "testimonial_consent_id": null,
  "compensated_endorsement": false,
  "before_after_photo": false,
  "target_audience_attributes": [],
  "needs": {
    "visual_brief": true,
    "trending_audio": false,
    "ugc_sourcing": null
  },
  "rationale": "Mid-funnel service_spotlight for bridal_event_prep at the front of summer-wedding countdown season. Uses planning/cadence framing per persona voice notes ('12 weeks to bridal week,' '4\u20136 sessions every 7\u201310 days') instead of transformation framing. Carousel format chosen to drive saves, which IG algorithm rewards. RF contraindications (pacemaker, metal implants, pregnancy) surfaced on slide 7 and disclaimer is pre-staged in caption."
}

final.json

{
  "content_id": "post_2026_05_06_001",
  "scheduled_for_iso": "2026-05-06T12:00:00-04:00",
  "platform": "instagram",
  "content_type": "feed_post",
  "format": "carousel",
  "is_paid": false,
  "service_referenced": "rf_skin_tightening",
  "primary_persona": "bridal_event_prep",
  "content_bucket": "service_spotlight",
  "caption": "12 weeks to bridal week. Here's where RF skin tightening fits into your countdown.\n\nIt's a 30-minute non-invasive session that gently heats the deeper layers of your skin, designed to support your body's natural collagen response over the following weeks. Built around a firmer, smoother-looking finish \u2014 not a quick fix.\n\nMost brides do a series of 4\u20136 sessions, spaced about 7\u201310 days apart. Many notice tighter-looking skin over the course of the series, with the fuller effect settling in over the weeks after.\n\nSwipe through for the timeline, what to expect in a session, and how RF stacks with our other contouring services.\n\nReady to map out your bridal plan? Tap the link in bio to book a consultation. *Individual results may vary. Consultation required.",
  "hashtags": [
    "#auracontourspa",
    "#dmvspa",
    "#novaspa",
    "#dcspa",
    "#rfskintightening",
    "#skintightening",
    "#bridalprep",
    "#weddingcountdown",
    "#dmvwellness",
    "#noninvasive",
    "#bodywellness"
  ],
  "call_to_action": "Tap the link in bio to book a consultation.",
  "visual_description": "8-slide Instagram carousel, 4:5 portrait aspect ratio, warm neutral palette (soft cream, dusty rose, muted gold accents). Editorial bridal feel without being overtly wedding-themed.\n\nSlide 1 (HOOK): Bold serif typography over a soft cream background with subtle linen texture. Headline: '12 weeks to bridal week. Your RF firming timeline.' Aura logo bottom right.\n\nSlide 2: Clean infographic \u2014 a 12-week countdown calendar with 4\u20136 RF sessions marked roughly every 7\u201310 days. Headline: 'The cadence \u2014 one session every 7 to 10 days.' Sub-line: 'A series of 4\u20136 sessions is typical.'\n\nSlide 3: Soft-lit photo of the treatment room with the RF handpiece resting on a folded towel, no person in frame. Headline: 'What RF is.' Body: 'A 30-minute non-invasive session designed to support firmer-looking skin.'\n\nSlide 4: Simple stylized illustration of skin layers with warmth represented in the dermal layer (no clinical/medical-textbook feel \u2014 soft, illustrated). Headline: 'How it works.' Body: 'RF gently heats the deeper layers to support your body's natural collagen response over the weeks that follow.'\n\nSlide 5: Two-column layout. Left column header 'What to expect' with bullets: '30-minute session,' 'warming sensation,' 'no downtime,' 'gradual results over the series.' Right column header 'Pairs well with' with bullets: 'lymphatic drainage,' 'EMS body sculpting,' 'cavitation (where appropriate).'\n\nSlide 6: Photo of practitioner gliding the RF handpiece along a draped client's d\u00e9colletage or jawline (client's face out of frame, soft natural light). Headline: 'Your session.'\n\nSlide 7: Text-only slide on a muted background with the safety details prominent. Headline: 'Before you book.' Body: 'Not suitable during pregnancy or for clients with a pacemaker, defibrillator, or metal implants in the treatment area. We map out your plan in a consultation. *Individual results may vary.'\n\nSlide 8: CTA slide. Headline: 'Map out your bridal plan with us.' Sub-line: 'Tap the link in bio for a consultation.' Prominent Aura logo.\n\nMood: warm, calm, elegant. No before/after imagery. No real client faces visible. No medical or clinical aesthetic \u2014 soft and editorial throughout.",
  "uses_real_client_photo": false,
  "model_release_id": null,
  "is_testimonial": false,
  "testimonial_consent_id": null,
  "compensated_endorsement": false,
  "before_after_photo": false,
  "target_audience_attributes": [],
  "needs": {
    "visual_brief": true,
    "trending_audio": false,
    "ugc_sourcing": null
  },
  "rationale": "Mid-funnel service_spotlight for bridal_event_prep at the front of summer-wedding countdown season. Uses planning/cadence framing per persona voice notes ('12 weeks to bridal week,' '4\u20136 sessions every 7\u201310 days') instead of transformation framing. Carousel format chosen to drive saves, which IG algorithm rewards. RF contraindications (pacemaker, metal implants, pregnancy) surfaced on slide 7 and disclaimer is pre-staged in caption."
}

images.json

{
  "assets_generated": [
    {
      "asset_id": "post_2026_05_06_001_slide_1",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_1.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb47/m13FJDC9tQiShi3chbqPq.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 934875011,
      "cost_usd": 0.003,
      "prompt_used": "Typographic title card. Soft cream background with subtle linen-paper texture. Bold serif headline centered upper-third reading '12 weeks to bridal week.' Sub-headline in lighter serif italic immediately below: 'Your RF firming timeline.' Small muted-gold horizontal rule between them. Generous negative space. flat editorial, evenly lit. calm, anticipatory, editorial. centered, vertical rhythm, rule-of-thirds upper anchor. color palette: #F5EFE6, #C8A89E, #C9A961, #3A2F2A. Aura serif wordmark bottom-right in muted gold. minimalist text overlay reading: \"12 weeks to bridal week. / Your RF firming timeline.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no photographic background imagery, no people, no wedding clich\u00e9s.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_2",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_2.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb47/-vHXeFrc6kCh28D3cH9yE.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 223924859,
      "cost_usd": 0.003,
      "prompt_used": "12-week countdown calendar infographic. Clean editorial calendar grid: 12 numbered weeks arranged in a horizontal-then-wrapping ribbon, with 5 dusty-rose dot markers placed at roughly weeks 1, 3, 5, 7, 9 to indicate RF sessions every 7\u201310 days. Muted-gold connecting line threads the dots. Headline upper area: 'The cadence \u2014 one session every 7 to 10 days.' Sub-line beneath the calendar: 'A series of 4\u20136 sessions is typical.'. flat editorial. organized, reassuring, plan-oriented. horizontal calendar ribbon mid-frame, headline above, sub-line below. color palette: #F5EFE6, #C8A89E, #C9A961, #A89788, #3A2F2A. dusty-rose markers, muted-gold connector, serif/sans pairing. minimalist text overlay reading: \"The cadence \u2014 one session every 7 to 10 days. / A series of 4\u20136 sessions is typical.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no clock faces, no countdown timers, no urgency cues, no medical iconography.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_3",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_3.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb47/KGv75ZRMJ-eiz3wl_52gm.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 933722762,
      "cost_usd": 0.003,
      "prompt_used": "Aura treatment room still life \u2014 RF handpiece on folded towel. Soft-lit photo of a calm spa treatment space. A single RF handpiece (cosmetic wellness device, not a clinical surgical tool) rests on a neatly folded cream waffle-weave towel atop a warm wood side table. A small ceramic vessel with a folded linen cloth sits adjacent. Window light from camera-left, slight haze. No person in frame. soft natural daylight, warm key from left, gentle fill. warm, grounded, spa-editorial. rule-of-thirds, handpiece on lower-left intersection, negative space upper-right reserved for headline overlay. color palette: #F5EFE6, #E8DACE, #A89788, #6F5C50. warm woods, cream textiles, calm palette, spa-not-clinic. minimalist text overlay reading: \"What RF is. / A 30-minute non-invasive session designed to support firmer-looking skin.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no clinical countertops, no exam paper, no medical cart, no white coats, no syringes, no before/after frames.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_4",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_4.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb48/FvSyu55SDDSdOPR1scNq3.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 469637723,
      "cost_usd": 0.003,
      "prompt_used": "Stylized illustrated cross-section of skin layers with warmth in the dermal layer. Soft, hand-illustrated (gouache/watercolor feel) cross-section of three skin layers: epidermis (top, lightest cream), dermis (middle, warm dusty-rose with a soft radiant glow indicating gentle heat), subcutis (bottom, muted taupe). Subtle gold dotted lines suggest collagen fibers reorganizing in the dermis. Editorial, not medical-textbook \u2014 soft edges, painterly texture. Headline upper-left, body copy lower-left. flat editorial illustration. educational, soft, approachable. illustration right two-thirds, copy stacked left third. color palette: #F5EFE6, #E8C7BE, #C8A89E, #C9A961, #A89788. painterly illustration, warm palette, editorial book feel. minimalist text overlay reading: \"How it works. / RF gently heats the deeper layers, which prompts your body's natural collagen response over the weeks that follow.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no clinical anatomical-textbook style, no labeled medical diagrams, no realistic skin cross-section photograph, no needles, no cellular close-ups that read as medical.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_5",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_5.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb48/ooEh-EQPchg2FhJCZPW-2.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 652135231,
      "cost_usd": 0.003,
      "prompt_used": "Two-column editorial layout with bullet lists. Cream background with a faint vertical muted-gold rule dividing two columns. Left column header in serif: 'What to expect' followed by four bullets in clean sans-serif: '30-minute session', 'warming sensation', 'no downtime', 'gradual results over the series'. Right column header: 'Pairs well with' followed by three bullets: 'lymphatic drainage', 'EMS body sculpting', 'cavitation (where appropriate)'. Small dusty-rose round bullet markers. flat editorial. informative, calm, organized. symmetric two-column with central gold divider. color palette: #F5EFE6, #C9A961, #C8A89E, #3A2F2A. serif headers, sans body, gold divider. minimalist text overlay reading: \"Left col: What to expect \u2014 30-minute session / warming sensation / no downtime / gradual results over the series. Right col: Pairs well with \u2014 lymphatic drainage / EMS body sculpting / cavitation (where appropriate).\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no checkmark/cross icons that read clinical, no stock-photo people, no emoji.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_6",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_6.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb48/0vghCt9WTTDuLDQt6LTyi.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 1394337294,
      "cost_usd": 0.003,
      "prompt_used": "Stock model in a session, jawline/d\u00e9colletage focus, face out of frame. Soft-lit photo of a practitioner's hands gliding the RF handpiece along a draped client's d\u00e9colletage / jawline. Frame is cropped from collarbone to lower jaw \u2014 the model's face above the lower lip is OUT OF FRAME. Skin tone diversity intentional (mid-deep warm brown shown here to balance persona diversity across the carousel set). Cream linen drape, warm wood headrest edge visible. Practitioner's hands shown in soft focus. soft natural daylight from camera-right, warm fill, gentle film grain. warm, calm, present. horizontal crop band across the lower face/upper chest, handpiece on right-third intersection. color palette: #F5EFE6, #C8A89E, #A89788, #6F5C50. warm spa lighting, cream linens, wood textures. minimalist text overlay reading: \"Your session.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no AI-generated person presented as a real Aura client, no recognizable facial features, no clinical bed, no surgical lighting, no exam paper, no before/after split.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_7",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_7.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb48/l1rL-BTzpJIqygMfGqF6w.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 1318956,
      "cost_usd": 0.003,
      "prompt_used": "Text-only safety / contraindications slide. Muted warm-taupe background (slightly darker than cream slides for emphasis). Serif headline upper area: 'Before you book.' Body copy in clean sans-serif beneath, with each contraindication on its own line, dusty-rose dot bullets: 'Not suitable during pregnancy', 'Pacemaker or defibrillator', 'Metal implants in the treatment area', 'Active skin infection or open wound at the site'. Closing line in italic: 'We map out your plan in a consultation.' Small disclaimer line at bottom: '*Individual results may vary.'. flat editorial. honest, grounded, trust-building. left-aligned column, generous leading. color palette: #E8DACE, #A89788, #C8A89E, #3A2F2A. muted taupe ground, dusty-rose bullet dots, italic closing line. minimalist text overlay reading: \"Before you book. / Not suitable during pregnancy / Pacemaker or defibrillator / Metal implants in the treatment area / Active skin infection or open wound at the site / We map out your plan in a consultation. / *Individual results may vary.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no warning-triangle iconography, no red alarm colors, no medical-form aesthetic.",
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_06_001_slide_8",
      "path": "output/runs/run_20260503_133952_f79dd6/images/post_2026_05_06_001_slide_8.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98bb48/YDw-J-IIUo2P0ws2Kxg0a.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 830690140,
      "cost_usd": 0.003,
      "prompt_used": "CTA closing card. Soft cream background with a subtle warm-gold radial glow behind centered serif headline: 'Map out your bridal plan with us.' Sub-line in lighter serif italic: 'Tap the link in bio for a consultation.' Prominent Aura logo wordmark below, centered, in muted gold. Small dusty-rose horizontal rule above the logo. flat editorial with subtle radial warmth. warm, inviting, conclusive. centered vertical stack: headline / sub-line / rule / logo. color palette: #F5EFE6, #C9A961, #C8A89E, #3A2F2A. Aura wordmark prominent, muted gold ink, calm spacing. minimalist text overlay reading: \"Map out your bridal plan with us. / Tap the link in bio for a consultation.\". Soft cream and sage palette. Minimalist styling. Real-world DMV daylight. No clinical or medical settings. Avoid: no countdown timers, no false-urgency language ('don't miss out', 'limited time'), no engagement-bait phrasing.",
      "has_nsfw_concept": false
    }
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  "total_cost_usd": 0.024,
  "errors": [],
  "provider": "fal-schnell"
}

report_attempt_1.json

{
  "content_id": "post_2026_05_06_001",
  "verdict": "REWRITE",
  "severity": "medium",
  "violations": [
    {
      "rule": "claim_strength_beyond_cleared_indication",
      "severity": "medium",
      "matched_text": "prompts your body's natural collagen response",
      "location": "caption (paragraph 2) and visual_description (slide 4 body)",
      "explanation": "RF skin tightening's cleared indication in services.yaml covers 'temporary improvement in the appearance of skin firmness / cellulite / fine lines and wrinkles' \u2014 an appearance claim, not a stated biological mechanism. Asserting that RF definitely 'prompts' a collagen response is a stronger, more mechanistic claim than the cleared indication explicitly supports and could draw FTC substantiation scrutiny under truth-in-advertising rules. Softened to 'designed to support' / 'to support' to keep the educational framing without asserting causation.",
      "fix": "Replaced 'prompts your body's natural collagen response' with 'designed to support your body's natural collagen response' in the caption, and 'to support your body's natural collagen response' in slide 4 of the visual description."
    }
  ],
  "warnings": [
    {
      "rule": "contraindication_list_completeness",
      "explanation": "Slide 7 surfaces the most critical RF contraindications (pregnancy, pacemaker, defibrillator, metal implants), but services.yaml also lists 'active skin infection or open wound at the treatment site.' Best practice is to include it given the bridal audience and likelihood of pre-event waxing/peels around the same window.",
      "fix": "Optional: append 'or an active skin infection / open wound at the treatment site' to the slide 7 contraindication list."
    },
    {
      "rule": "uncertain_claim_strength",
      "explanation": "'The fuller effect settling in over the weeks after' implies a typical post-series result. It is paired with 'Many notice' and the disclaimer is present, so it stays within acceptable experiential framing \u2014 but the human reviewer should confirm we have device-manufacturer/clinical material on file that supports a continued-effect-over-weeks framing for our specific RF unit before this becomes a recurring talking point.",
      "fix": "No change made. Flag for human review."
    },
    {
      "rule": "hashtag_review",
      "explanation": "Hashtags are clean (no #fatloss, #guaranteedresults, #miracle, #bouncebacktips, etc.). #skintightening and #rfskintightening are descriptive of the service category and are acceptable; no rewrite needed.",
      "fix": ""
    }
  ],
  "rewritten_caption": "12 weeks to bridal week. Here's where RF skin tightening fits into your countdown.\n\nIt's a 30-minute non-invasive session that gently heats the deeper layers of your skin, designed to support your body's natural collagen response over the following weeks. Built around a firmer, smoother-looking finish \u2014 not a quick fix.\n\nMost brides do a series of 4\u20136 sessions, spaced about 7\u201310 days apart. Many notice tighter-looking skin over the course of the series, with the fuller effect settling in over the weeks after.\n\nSwipe through for the timeline, what to expect in a session, and how RF stacks with our other contouring services.\n\nReady to map out your bridal plan? Tap the link in bio to book a consultation. *Individual results may vary. Consultation required.",
  "rewritten_visual_description": "8-slide Instagram carousel, 4:5 portrait aspect ratio, warm neutral palette (soft cream, dusty rose, muted gold accents). Editorial bridal feel without being overtly wedding-themed.\n\nSlide 1 (HOOK): Bold serif typography over a soft cream background with subtle linen texture. Headline: '12 weeks to bridal week. Your RF firming timeline.' Aura logo bottom right.\n\nSlide 2: Clean infographic \u2014 a 12-week countdown calendar with 4\u20136 RF sessions marked roughly every 7\u201310 days. Headline: 'The cadence \u2014 one session every 7 to 10 days.' Sub-line: 'A series of 4\u20136 sessions is typical.'\n\nSlide 3: Soft-lit photo of the treatment room with the RF handpiece resting on a folded towel, no person in frame. Headline: 'What RF is.' Body: 'A 30-minute non-invasive session designed to support firmer-looking skin.'\n\nSlide 4: Simple stylized illustration of skin layers with warmth represented in the dermal layer (no clinical/medical-textbook feel \u2014 soft, illustrated). Headline: 'How it works.' Body: 'RF gently heats the deeper layers to support your body's natural collagen response over the weeks that follow.'\n\nSlide 5: Two-column layout. Left column header 'What to expect' with bullets: '30-minute session,' 'warming sensation,' 'no downtime,' 'gradual results over the series.' Right column header 'Pairs well with' with bullets: 'lymphatic drainage,' 'EMS body sculpting,' 'cavitation (where appropriate).'\n\nSlide 6: Photo of practitioner gliding the RF handpiece along a draped client's d\u00e9colletage or jawline (client's face out of frame, soft natural light). Headline: 'Your session.'\n\nSlide 7: Text-only slide on a muted background with the safety details prominent. Headline: 'Before you book.' Body: 'Not suitable during pregnancy or for clients with a pacemaker, defibrillator, or metal implants in the treatment area. We map out your plan in a consultation. *Individual results may vary.'\n\nSlide 8: CTA slide. Headline: 'Map out your bridal plan with us.' Sub-line: 'Tap the link in bio for a consultation.' Prominent Aura logo.\n\nMood: warm, calm, elegant. No before/after imagery. No real client faces visible. No medical or clinical aesthetic \u2014 soft and editorial throughout.",
  "rewritten_hashtags": [
    "#auracontourspa",
    "#dmvspa",
    "#novaspa",
    "#dcspa",
    "#rfskintightening",
    "#skintightening",
    "#bridalprep",
    "#weddingcountdown",
    "#dmvwellness",
    "#noninvasive",
    "#bodywellness"
  ],
  "approval_notes_for_human": "Softened the collagen-mechanism wording in the caption and slide 4 from 'prompts your body's natural collagen response' to 'designed to support / to support' \u2014 the cleared indication for RF is an appearance claim, not a stated biological mechanism, so the gentler wording keeps us inside what we can substantiate. Disclaimer, contraindications surface (slide 7), and consultation CTA are all in place; no testimonials, no before/after, no real client faces, so no consent or release needed. Optional add: include 'active skin infection / open wound' on the slide 7 contraindication list \u2014 a good addition given bridal-window waxing and peel timing \u2014 but not required to ship.",
  "audit_log_entry": {
    "checked_at_iso": "2026-05-03T00:00:00Z",
    "rules_version": "forbidden_terms.yaml v1.0 (2026-05-02)",
    "decision_path": [
      "step1:references_loaded",
      "step2:forbidden_terms_scan_no_match",
      "step3:rf_mechanism_claim_exceeds_cleared_indication_softened",
      "step4:outcome_language_qualified_pass",
      "step5:not_a_testimonial",
      "step6:no_real_client_photos_no_before_after",
      "step7:not_paid_no_targeting_review",
      "step8:tone_brand_safe_no_body_shaming",
      "step9:individual_results_disclaimer_present",
      "step10:verdict_rewrite_medium"
    ],
    "model_used": "claude-opus-4-7"
  }
}

request.json

{
  "task": "draft_post",
  "platform": "instagram",
  "service_referenced": "rf_skin_tightening",
  "persona": "bridal_event_prep",
  "content_bucket": "service_spotlight",
  "format": "carousel",
  "context": "Mid-funnel bridal countdown season \u2014 6 weeks before peak wedding bookings"
}

visual_brief.json

{
  "content_id": "post_2026_05_06_001",
  "asset_count": 8,
  "total_estimated_cost_usd": 0.32,
  "format": "carousel",
  "platform": "instagram",
  "aspect_ratio_global": "4:5",
  "global_brand_cues": "Warm neutral palette (soft cream #F5EFE6, dusty rose #C8A89E, muted gold #C9A961, warm taupe #A89788). Editorial, calm, elegant. Subtle linen / matte paper textures. Minimalist serif headlines paired with clean sans-serif body. Aura logo in bottom-right corner of every slide at ~8% width with gold ink. No clinical or medical aesthetic. No emoji. No real client faces.",
  "global_negative_prompt": "no white coats, no exam tables, no syringes/needles, no IV bags, no harsh fluorescent or operating-room lighting, no before/after split-screen, no body-shaming framing, no AI-generated humans presented as real clients, no real-looking client faces in frame, no overt wedding-photography clich\u00e9s (veils, bouquets, aisles), no weight-loss imagery (scales, measuring tape around waist), no medical-textbook diagrams",
  "assets": [
    {
      "asset_id": "post_2026_05_06_001_slide_1",
      "slide_number": 1,
      "role": "HOOK",
      "aspect_ratio": "4:5",
      "subject": "Typographic title card",
      "scene": "Soft cream background with subtle linen-paper texture. Bold serif headline centered upper-third reading '12 weeks to bridal week.' Sub-headline in lighter serif italic immediately below: 'Your RF firming timeline.' Small muted-gold horizontal rule between them. Generous negative space.",
      "lighting": "flat editorial, evenly lit",
      "color_palette": [
        "#F5EFE6",
        "#C8A89E",
        "#C9A961",
        "#3A2F2A"
      ],
      "mood": "calm, anticipatory, editorial",
      "composition": "centered, vertical rhythm, rule-of-thirds upper anchor",
      "subjects_in_frame": "no humans, typography only",
      "text_overlay": "12 weeks to bridal week. / Your RF firming timeline.",
      "negative_prompt": "no photographic background imagery, no people, no wedding clich\u00e9s",
      "brand_cues": "Aura serif wordmark bottom-right in muted gold",
      "compliance_notes": "Headline does not promise outcomes; 'firming timeline' is appearance-language consistent with RF cleared claim."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_2",
      "slide_number": 2,
      "role": "CADENCE_INFOGRAPHIC",
      "aspect_ratio": "4:5",
      "subject": "12-week countdown calendar infographic",
      "scene": "Clean editorial calendar grid: 12 numbered weeks arranged in a horizontal-then-wrapping ribbon, with 5 dusty-rose dot markers placed at roughly weeks 1, 3, 5, 7, 9 to indicate RF sessions every 7\u201310 days. Muted-gold connecting line threads the dots. Headline upper area: 'The cadence \u2014 one session every 7 to 10 days.' Sub-line beneath the calendar: 'A series of 4\u20136 sessions is typical.'",
      "lighting": "flat editorial",
      "color_palette": [
        "#F5EFE6",
        "#C8A89E",
        "#C9A961",
        "#A89788",
        "#3A2F2A"
      ],
      "mood": "organized, reassuring, plan-oriented",
      "composition": "horizontal calendar ribbon mid-frame, headline above, sub-line below",
      "subjects_in_frame": "no humans, infographic only",
      "text_overlay": "The cadence \u2014 one session every 7 to 10 days. / A series of 4\u20136 sessions is typical.",
      "negative_prompt": "no clock faces, no countdown timers, no urgency cues, no medical iconography",
      "brand_cues": "dusty-rose markers, muted-gold connector, serif/sans pairing",
      "compliance_notes": "Cadence matches services.yaml typical_series for rf_skin_tightening (4\u20138 sessions); content uses 4\u20136 which sits within range."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_3",
      "slide_number": 3,
      "role": "WHAT_RF_IS",
      "aspect_ratio": "4:5",
      "subject": "Aura treatment room still life \u2014 RF handpiece on folded towel",
      "scene": "Soft-lit photo of a calm spa treatment space. A single RF handpiece (cosmetic wellness device, not a clinical surgical tool) rests on a neatly folded cream waffle-weave towel atop a warm wood side table. A small ceramic vessel with a folded linen cloth sits adjacent. Window light from camera-left, slight haze. No person in frame.",
      "lighting": "soft natural daylight, warm key from left, gentle fill",
      "color_palette": [
        "#F5EFE6",
        "#E8DACE",
        "#A89788",
        "#6F5C50"
      ],
      "mood": "warm, grounded, spa-editorial",
      "composition": "rule-of-thirds, handpiece on lower-left intersection, negative space upper-right reserved for headline overlay",
      "subjects_in_frame": "no humans; object still life",
      "text_overlay": "What RF is. / A 30-minute non-invasive session designed to support firmer-looking skin.",
      "negative_prompt": "no clinical countertops, no exam paper, no medical cart, no white coats, no syringes, no before/after frames",
      "brand_cues": "warm woods, cream textiles, calm palette, spa-not-clinic",
      "compliance_notes": "Body copy uses 'designed to support firmer-looking skin' \u2014 appearance language consistent with cleared claim. No outcome guarantee."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_4",
      "slide_number": 4,
      "role": "HOW_IT_WORKS",
      "aspect_ratio": "4:5",
      "subject": "Stylized illustrated cross-section of skin layers with warmth in the dermal layer",
      "scene": "Soft, hand-illustrated (gouache/watercolor feel) cross-section of three skin layers: epidermis (top, lightest cream), dermis (middle, warm dusty-rose with a soft radiant glow indicating gentle heat), subcutis (bottom, muted taupe). Subtle gold dotted lines suggest collagen fibers reorganizing in the dermis. Editorial, not medical-textbook \u2014 soft edges, painterly texture. Headline upper-left, body copy lower-left.",
      "lighting": "flat editorial illustration",
      "color_palette": [
        "#F5EFE6",
        "#E8C7BE",
        "#C8A89E",
        "#C9A961",
        "#A89788"
      ],
      "mood": "educational, soft, approachable",
      "composition": "illustration right two-thirds, copy stacked left third",
      "subjects_in_frame": "no humans; stylized illustration",
      "text_overlay": "How it works. / RF gently heats the deeper layers, which prompts your body's natural collagen response over the weeks that follow.",
      "negative_prompt": "no clinical anatomical-textbook style, no labeled medical diagrams, no realistic skin cross-section photograph, no needles, no cellular close-ups that read as medical",
      "brand_cues": "painterly illustration, warm palette, editorial book feel",
      "compliance_notes": "Mechanism description matches brand_voice.yaml example for RF and avoids 'permanent' or curative framing."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_5",
      "slide_number": 5,
      "role": "WHAT_TO_EXPECT_AND_PAIRS_WITH",
      "aspect_ratio": "4:5",
      "subject": "Two-column editorial layout with bullet lists",
      "scene": "Cream background with a faint vertical muted-gold rule dividing two columns. Left column header in serif: 'What to expect' followed by four bullets in clean sans-serif: '30-minute session', 'warming sensation', 'no downtime', 'gradual results over the series'. Right column header: 'Pairs well with' followed by three bullets: 'lymphatic drainage', 'EMS body sculpting', 'cavitation (where appropriate)'. Small dusty-rose round bullet markers.",
      "lighting": "flat editorial",
      "color_palette": [
        "#F5EFE6",
        "#C9A961",
        "#C8A89E",
        "#3A2F2A"
      ],
      "mood": "informative, calm, organized",
      "composition": "symmetric two-column with central gold divider",
      "subjects_in_frame": "no humans, typographic layout",
      "text_overlay": "Left col: What to expect \u2014 30-minute session / warming sensation / no downtime / gradual results over the series. Right col: Pairs well with \u2014 lymphatic drainage / EMS body sculpting / cavitation (where appropriate).",
      "negative_prompt": "no checkmark/cross icons that read clinical, no stock-photo people, no emoji",
      "brand_cues": "serif headers, sans body, gold divider",
      "compliance_notes": "'Gradual results over the series' aligns with cleared claim language; 'where appropriate' on cavitation flags consultation gating."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_6",
      "slide_number": 6,
      "role": "YOUR_SESSION",
      "aspect_ratio": "4:5",
      "subject": "Stock model in a session, jawline/d\u00e9colletage focus, face out of frame",
      "scene": "Soft-lit photo of a practitioner's hands gliding the RF handpiece along a draped client's d\u00e9colletage / jawline. Frame is cropped from collarbone to lower jaw \u2014 the model's face above the lower lip is OUT OF FRAME. Skin tone diversity intentional (mid-deep warm brown shown here to balance persona diversity across the carousel set). Cream linen drape, warm wood headrest edge visible. Practitioner's hands shown in soft focus.",
      "lighting": "soft natural daylight from camera-right, warm fill, gentle film grain",
      "color_palette": [
        "#F5EFE6",
        "#C8A89E",
        "#A89788",
        "#6F5C50"
      ],
      "mood": "warm, calm, present",
      "composition": "horizontal crop band across the lower face/upper chest, handpiece on right-third intersection",
      "subjects_in_frame": "stock model (paid model with signed release) \u2014 face deliberately out of frame; practitioner hands only",
      "text_overlay": "Your session.",
      "negative_prompt": "no AI-generated person presented as a real Aura client, no recognizable facial features, no clinical bed, no surgical lighting, no exam paper, no before/after split",
      "brand_cues": "warm spa lighting, cream linens, wood textures",
      "compliance_notes": "Parent draft has uses_real_client_photo=false and model_release_id=null. This frame must be sourced as either (a) a paid stock model with signed release or (b) an explicitly stylized/illustrated rendering \u2014 never an AI face presented as a real client. Image Agent should default to stock model and the release must be logged before this asset ships."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_7",
      "slide_number": 7,
      "role": "BEFORE_YOU_BOOK_SAFETY",
      "aspect_ratio": "4:5",
      "subject": "Text-only safety / contraindications slide",
      "scene": "Muted warm-taupe background (slightly darker than cream slides for emphasis). Serif headline upper area: 'Before you book.' Body copy in clean sans-serif beneath, with each contraindication on its own line, dusty-rose dot bullets: 'Not suitable during pregnancy', 'Pacemaker or defibrillator', 'Metal implants in the treatment area', 'Active skin infection or open wound at the site'. Closing line in italic: 'We map out your plan in a consultation.' Small disclaimer line at bottom: '*Individual results may vary.'",
      "lighting": "flat editorial",
      "color_palette": [
        "#E8DACE",
        "#A89788",
        "#C8A89E",
        "#3A2F2A"
      ],
      "mood": "honest, grounded, trust-building",
      "composition": "left-aligned column, generous leading",
      "subjects_in_frame": "no humans, typographic",
      "text_overlay": "Before you book. / Not suitable during pregnancy / Pacemaker or defibrillator / Metal implants in the treatment area / Active skin infection or open wound at the site / We map out your plan in a consultation. / *Individual results may vary.",
      "negative_prompt": "no warning-triangle iconography, no red alarm colors, no medical-form aesthetic",
      "brand_cues": "muted taupe ground, dusty-rose bullet dots, italic closing line",
      "compliance_notes": "Contraindication list mirrors services.yaml rf_skin_tightening contraindications verbatim. Disclaimer present per required_disclaimer."
    },
    {
      "asset_id": "post_2026_05_06_001_slide_8",
      "slide_number": 8,
      "role": "CTA",
      "aspect_ratio": "4:5",
      "subject": "CTA closing card",
      "scene": "Soft cream background with a subtle warm-gold radial glow behind centered serif headline: 'Map out your bridal plan with us.' Sub-line in lighter serif italic: 'Tap the link in bio for a consultation.' Prominent Aura logo wordmark below, centered, in muted gold. Small dusty-rose horizontal rule above the logo.",
      "lighting": "flat editorial with subtle radial warmth",
      "color_palette": [
        "#F5EFE6",
        "#C9A961",
        "#C8A89E",
        "#3A2F2A"
      ],
      "mood": "warm, inviting, conclusive",
      "composition": "centered vertical stack: headline / sub-line / rule / logo",
      "subjects_in_frame": "no humans, typography and logo",
      "text_overlay": "Map out your bridal plan with us. / Tap the link in bio for a consultation.",
      "negative_prompt": "no countdown timers, no false-urgency language ('don't miss out', 'limited time'), no engagement-bait phrasing",
      "brand_cues": "Aura wordmark prominent, muted gold ink, calm spacing",
      "compliance_notes": "CTA matches brand_voice.yaml preferred phrasings; no urgency or engagement-bait."
    }
  ],
  "compliance_prescreen": {
    "is_paid_check": "PASS \u2014 parent draft is_paid=false; before/after-in-paid-ad rule does not apply.",
    "before_after_check": "PASS \u2014 no before/after composites in any frame.",
    "real_client_face_check": "PASS with sourcing instruction \u2014 slide 6 is the only frame with a person; face is cropped out of frame and asset must be sourced as a paid stock model with signed release. uses_real_client_photo=false and model_release_id=null on parent draft are honored.",
    "clinical_aesthetic_check": "PASS \u2014 global negative prompt excludes white coats, exam tables, syringes, surgical lighting; slide 4 mechanism illustration is explicitly painterly, not medical-textbook.",
    "inclusivity_check": "PASS \u2014 slide 6 specifies a mid-deep warm brown skin tone to balance persona diversity; no single body type is implied across the set (most slides have no human in frame).",
    "claim_language_check": "PASS \u2014 'designed to support firmer-looking skin', 'gradual results over the series', '*Individual results may vary' all align with services.yaml rf_skin_tightening safe_marketing_language and required_disclaimer.",
    "forbidden_term_scan": "PASS \u2014 no 'FDA approved', 'guaranteed', 'permanent', 'miracle', 'cure', 'weight loss', 'bounce back', or 'pre-baby body' in any text overlay."
  },
  "image_agent_directives": {
    "preferred_provider_traits": "editorial photo + clean type composition; provider should support text rendering on slides 1, 2, 5, 7, 8 \u2014 if the chosen image model does not render typography reliably, generate base imagery and composite text in a post-step.",
    "seed_consistency": "use a single seed family across slides 1, 2, 5, 7, 8 (typographic) and a separate consistent seed for slides 3 and 6 (photographic) so palette and grain match.",
    "output_format": "PNG or high-quality JPG, 1080x1350 px (4:5)",
    "sourcing_note_slide_6": "Stock model with signed release required before publish. If no licensed stock asset is available, fall back to a stylized illustrated rendering of the same composition rather than generate a photoreal AI face."
  },
  "rejection": null
}