Aura Marketing

{
  "task": "draft_post",
  "platform": "instagram",
  "service_referenced": "emsella_pelvic",
  "persona": "postpartum_mom",
  "content_bucket": "educational",
  "format": "carousel",
  "context": "Educational post explaining how the Emsella chair works for postpartum pelvic floor \u2014 under-marketed in DMV, big differentiator. 4-6 carousel slides. No real client photos."
}

draft_attempt_1.json

{
  "content_id": "post_2026_05_05_001",
  "scheduled_for_iso": "2026-05-05T19:30:00-04:00",
  "platform": "instagram",
  "content_type": "feed_post",
  "format": "carousel",
  "is_paid": false,
  "service_referenced": "emsella_pelvic",
  "primary_persona": "postpartum_mom",
  "content_bucket": "educational",
  "caption": "You sit. Fully clothed. For 28 minutes. The chair does the work.\n\nEmsella is a non-invasive treatment for urinary incontinence \u2014 designed to strengthen pelvic floor muscles using HIFEM (high-intensity focused electromagnetic) technology. A single session delivers thousands of supramaximal pelvic floor contractions. You can't reach that with kegels.\n\nFor postpartum bodies \u2014 whether you're three months out or three years out \u2014 pelvic floor weakness is common, under-discussed, and rarely something that resolves on its own.\n\nThe standard protocol is six 28-minute sessions, twice a week for three weeks. Many of our clients notice changes in their incontinence symptoms during the series.\n\nSwipe through for what to actually expect. Curious if Emsella is right for you? Book a consultation at the link in bio \u2014 on your timeline.\n\n*Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.",
  "hashtags": [
    "#emsella",
    "#pelvicfloor",
    "#urinaryincontinence",
    "#pelvicfloortherapy",
    "#postpartumwellness",
    "#newmomselfcare",
    "#postpartumjourney",
    "#dmvspa",
    "#novaspa",
    "#dcspa",
    "#dmvwellness",
    "#auracontourspa"
  ],
  "call_to_action": "Book a consultation at the link in bio.",
  "visual_description": "6-slide Instagram carousel, 4:5 portrait aspect ratio. Warm neutral palette (soft cream, muted clay, gentle sage). No real client faces. No before/after imagery. Educational, calm, non-clinical aesthetic.\n\nSlide 1 (HOOK): Bold serif typography on a soft cream background. Headline: 'Sit. Fully clothed. For 28 minutes.' Subhead in lighter weight beneath: 'Meet the chair quietly changing pelvic floor recovery.' Subtle Aura logo bottom-right corner. No imagery \u2014 let the type carry the hook.\n\nSlide 2 (the why): Three small line-drawing icons across the slide \u2014 a person laughing, someone on a trampoline with a child, someone sneezing. Headline above: 'If pregnancy or birth left you with leaks \u2014 you're not alone.' Body text small beneath: 'Pelvic floor changes are common after childbirth, and they don't always resolve on their own.'\n\nSlide 3 (how it works): Editorial-style photo of the Emsella chair in a softly lit treatment room \u2014 no person on it, the chair as the subject. Headline overlaid top: 'How it works.' Body text: 'HIFEM (high-intensity focused electromagnetic) technology delivers thousands of supramaximal pelvic floor contractions per 28-minute session \u2014 a contraction intensity you can't reach with kegels.'\n\nSlide 4 (what a session is like): Styled illustration or wide photo of someone seated on the chair fully clothed in jeans and a soft sweater, reading a book \u2014 face out of frame or turned away. Headline: 'What a session is like.' Body: 'You stay fully clothed. You sit and read, scroll, breathe. The sensation is a deep, rhythmic tingling pulse. No downtime after.'\n\nSlide 5 (the protocol): Clean infographic \u2014 a 3-week calendar grid showing 6 marked session dates (twice weekly). Headline: 'The protocol.' Body: 'Six sessions, twice a week, for three weeks. Many clients notice changes in symptoms during the series.'\n\nSlide 6 (CTA + disclaimers): Soft cream background. Headline: 'On your timeline.' Body: 'Curious if Emsella is right for you? Book a consultation at the link in bio.' Aura logo prominent. Small disclaimer text at bottom: '*Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.'\n\nMood: warm, calm, educational. Soft natural light, no harsh contrast, no clinical/medical-feeling imagery. The chair is presented as approachable, not intimidating.",
  "uses_real_client_photo": false,
  "model_release_id": null,
  "is_testimonial": false,
  "testimonial_consent_id": null,
  "compensated_endorsement": false,
  "before_after_photo": false,
  "target_audience_attributes": [],
  "needs": {
    "visual_brief": true,
    "trending_audio": false,
    "ugc_sourcing": null
  },
  "rationale": "Educational carousel for postpartum_mom \u2014 Emsella is under-marketed in the DMV per services.yaml notes and is the primary service for this persona. Carousels drive saves which the IG algorithm rewards. Uses 'on your timeline' framing per persona voice notes; avoids 'bounce back' language entirely. Both required Emsella disclaimers pre-staged in caption; safe-marketing phrasings used verbatim from services.yaml."
}

final.json

{
  "content_id": "post_2026_05_05_001",
  "scheduled_for_iso": "2026-05-05T19:30:00-04:00",
  "platform": "instagram",
  "content_type": "feed_post",
  "format": "carousel",
  "is_paid": false,
  "service_referenced": "emsella_pelvic",
  "primary_persona": "postpartum_mom",
  "content_bucket": "educational",
  "caption": "You sit. Fully clothed. For 28 minutes. The chair does the work.\n\nEmsella is a non-invasive treatment for urinary incontinence \u2014 designed to strengthen pelvic floor muscles using HIFEM (high-intensity focused electromagnetic) technology. A single session delivers thousands of supramaximal pelvic floor contractions. You can't reach that with kegels.\n\nFor postpartum bodies \u2014 whether you're three months out or three years out \u2014 pelvic floor weakness is common, under-discussed, and rarely something that resolves on its own.\n\nThe standard protocol is six 28-minute sessions, twice a week for three weeks. Many of our clients notice changes in their incontinence symptoms during the series.\n\nSwipe through for what to actually expect. Curious if Emsella is right for you? Book a consultation at the link in bio \u2014 on your timeline.\n\nNot suitable during pregnancy or for clients with implanted electronic devices (pacemakers, defibrillators) \u2014 consultation required.\n\n*Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.",
  "hashtags": [
    "#emsella",
    "#pelvicfloor",
    "#urinaryincontinence",
    "#pelvicfloorhealth",
    "#postpartumwellness",
    "#newmomselfcare",
    "#postpartumjourney",
    "#dmvspa",
    "#novaspa",
    "#dcspa",
    "#dmvwellness",
    "#auracontourspa"
  ],
  "call_to_action": "Book a consultation at the link in bio.",
  "visual_description": "6-slide Instagram carousel, 4:5 portrait aspect ratio. Warm neutral palette (soft cream, muted clay, gentle sage). No real client faces. No before/after imagery. Educational, calm, non-clinical aesthetic.\n\nSlide 1 (HOOK): Bold serif typography on a soft cream background. Headline: 'Sit. Fully clothed. For 28 minutes.' Subhead in lighter weight beneath: 'Meet the chair quietly changing pelvic floor recovery.' Subtle Aura logo bottom-right corner. No imagery \u2014 let the type carry the hook.\n\nSlide 2 (the why): Three small line-drawing icons across the slide \u2014 a person laughing, someone on a trampoline with a child, someone sneezing. Headline above: 'If pregnancy or birth left you with leaks \u2014 you're not alone.' Body text small beneath: 'Pelvic floor changes are common after childbirth, and they don't always resolve on their own.'\n\nSlide 3 (how it works): Editorial-style photo of the Emsella chair in a softly lit treatment room \u2014 no person on it, the chair as the subject. Headline overlaid top: 'How it works.' Body text: 'HIFEM (high-intensity focused electromagnetic) technology delivers thousands of supramaximal pelvic floor contractions per 28-minute session \u2014 a contraction intensity you can't reach with kegels.'\n\nSlide 4 (what a session is like): Styled illustration or wide photo of someone seated on the chair fully clothed in jeans and a soft sweater, reading a book \u2014 face out of frame or turned away. Headline: 'What a session is like.' Body: 'You stay fully clothed. You sit and read, scroll, breathe. The sensation is a deep, rhythmic tingling pulse. No downtime after.'\n\nSlide 5 (the protocol): Clean infographic \u2014 a 3-week calendar grid showing 6 marked session dates (twice weekly). Headline: 'The protocol.' Body: 'Six sessions, twice a week, for three weeks. Many clients notice changes in symptoms during the series.'\n\nSlide 6 (CTA + disclaimers): Soft cream background. Headline: 'On your timeline.' Body: 'Curious if Emsella is right for you? Book a consultation at the link in bio.' Aura logo prominent. Small disclaimer text at bottom (two short lines): 'Not suitable during pregnancy or for clients with implanted electronic devices (pacemakers, defibrillators) \u2014 consultation required.' and '*Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.'\n\nMood: warm, calm, educational. Soft natural light, no harsh contrast, no clinical/medical-feeling imagery. The chair is presented as approachable, not intimidating.",
  "uses_real_client_photo": false,
  "model_release_id": null,
  "is_testimonial": false,
  "testimonial_consent_id": null,
  "compensated_endorsement": false,
  "before_after_photo": false,
  "target_audience_attributes": [],
  "needs": {
    "visual_brief": true,
    "trending_audio": false,
    "ugc_sourcing": null
  },
  "rationale": "Educational carousel for postpartum_mom \u2014 Emsella is under-marketed in the DMV per services.yaml notes and is the primary service for this persona. Carousels drive saves which the IG algorithm rewards. Uses 'on your timeline' framing per persona voice notes; avoids 'bounce back' language entirely. Both required Emsella disclaimers pre-staged in caption; safe-marketing phrasings used verbatim from services.yaml."
}

images.json

{
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      "path": "output/runs/run_20260504_033322_d9931f/images/post_2026_05_05_001_slide_1.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98ced4/YaUNBvjj5D_zxW86Orvr5.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 522699161,
      "cost_usd": 0.003,
      "prompt_used": "Type-led title slide. No imagery \u2014 the typography carries the hook. Solid marble-white background (#F2F0EC) with a thin spa-teal (#1B9DA4) hairline border 24px inside the edge for brand framing. Headline set centered-upper third in bold condensed sans-serif (Bebas Neue or substantially equivalent ultra-weight display cut), tracking tight: 'Sit. Fully clothed. For 28 minutes.' Subhead one line below in a lighter regular-weight sans-serif at ~30% of headline size: 'Meet the chair quietly changing pelvic floor recovery.' Small Aura wordmark in spa teal anchored bottom-center, 32px clear space above bottom edge. Generous negative space between blocks. n/a \u2014 flat graphic, no rendered light. confident, calm, modern, type-led. centered vertical stack, headline upper third, subhead middle, wordmark anchored bottom. color palette: #F2F0EC, #1B9DA4, #7A7A7C. marble-white field with spa-teal accent and bold condensed display sans-serif per the live style_profile typography treatment; Aura's 'boutique med-tech' identity, NOT relaxation-spa. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no serif typography, no script fonts, no warm cream/clay/sage palette, no botanical decoration, no swirls, no stock-template wellness graphics, no emoji.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_05_001_slide_2",
      "path": "output/runs/run_20260504_033322_d9931f/images/post_2026_05_05_001_slide_2.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98ced4/gy34JycKGc-FyYReiX-_G.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 875520826,
      "cost_usd": 0.003,
      "prompt_used": "Three minimalist single-weight line-drawing icons in a horizontal row across the slide's middle band: (1) a person mid-laugh, head tilted back, shoulders loose; (2) a parent and small child mid-jump on a trampoline (silhouettes only, faces not detailed); (3) a person mid-sneeze, hand near nose. Drawn in espresso-brown (#5B3019) at consistent stroke weight on marble-white field. Marble-white background (#F2F0EC). Headline set above the icons in bold condensed sans-serif: 'If pregnancy or birth left you with leaks \u2014 you're not alone.' Body copy two lines beneath the icon row in regular-weight sans-serif: 'Pelvic floor changes are common after childbirth, and they don't always resolve on their own.' Icons are spaced evenly with small spa-teal dot separators between them. n/a \u2014 flat illustrative graphic. warm, validating, candid, non-clinical. horizontal three-up icon row centered, headline above, body below \u2014 symmetrical vertical stack. color palette: #F2F0EC, #5B3019, #1B9DA4. line-drawn iconography in espresso-brown + spa-teal accents on marble-white \u2014 type-driven layout matching style_profile typography. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no photorealistic faces, no identifiable people, no body-shaming framing, no medical/clinical iconography (no anatomical diagrams of the pelvic floor, no cross-section drawings, no pelvis silhouettes), no stock-vector mom-and-baby clip art.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_05_001_slide_3",
      "path": "output/runs/run_20260504_033322_d9931f/images/post_2026_05_05_001_slide_3.svg",
      "provider": "placeholder",
      "url": null,
      "width": 1080,
      "height": 1350,
      "seed": null,
      "cost_usd": 0.0,
      "prompt_used": null,
      "real_photo_required": true,
      "service_referenced": "emsella_pelvic"
    },
    {
      "asset_id": "post_2026_05_05_001_slide_4",
      "path": "output/runs/run_20260504_033322_d9931f/images/post_2026_05_05_001_slide_4.svg",
      "provider": "placeholder",
      "url": null,
      "width": 1080,
      "height": 1350,
      "seed": null,
      "cost_usd": 0.0,
      "prompt_used": null,
      "real_photo_required": true,
      "service_referenced": "emsella_pelvic"
    },
    {
      "asset_id": "post_2026_05_05_001_slide_5",
      "path": "output/runs/run_20260504_033322_d9931f/images/post_2026_05_05_001_slide_5.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98ced4/Y4qaRcYQ-JrJkfNBWZ8_d.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 1468277698,
      "cost_usd": 0.003,
      "prompt_used": "Clean three-week calendar infographic. Three rows of seven day-cells (M T W T F S S header at top), six cells highlighted with a filled spa-teal circle and a small white check mark indicating session days. Highlighted days fall on Mon + Thu of week one, Mon + Thu of week two, Mon + Thu of week three (twice-weekly cadence over three weeks). Marble-white background (#F2F0EC). Calendar grid centered, occupying roughly the middle 70% of the frame. Day-letter headers in slate-gray (#7A7A7C). Empty day cells outlined in light slate-gray, session-day cells filled solid spa-teal (#1B9DA4) with a white check. Headline 'The protocol.' set above the grid in bold condensed sans-serif. Body copy beneath the grid in regular-weight sans-serif: 'Six sessions, twice a week, for three weeks. Many clients notice changes in symptoms during the series.' Small Aura wordmark in slate-gray bottom-center. n/a \u2014 flat graphic. clear, structured, transparent, results-grounded. centered vertical stack: headline \u2192 3x7 calendar grid \u2192 body copy \u2192 wordmark. color palette: #F2F0EC, #1B9DA4, #7A7A7C. matches style_profile typography: bold condensed display headline, regular-weight body, spa-teal as accent on marble-white. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no specific date numbers (calendar should be schematic, not tied to a real month), no specific outcome promises overlaid on the grid, no countdown-clock urgency styling, no decorative flourishes around the grid, no warm-color palette.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_05_001_slide_6",
      "path": "output/runs/run_20260504_033322_d9931f/images/post_2026_05_05_001_slide_6.svg",
      "provider": "placeholder",
      "url": null,
      "width": 1080,
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      "seed": null,
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      "prompt_used": null,
      "real_photo_required": true,
      "service_referenced": "emsella_pelvic"
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  "errors": [],
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  "ai_assets": 3,
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}

report_attempt_1.json

{
  "content_id": "post_2026_05_05_001",
  "verdict": "REWRITE",
  "severity": "high",
  "violations": [
    {
      "rule": "missing_contraindications_disclaimer",
      "severity": "high",
      "matched_text": "(absent from caption)",
      "location": "caption (end, before disclaimers)",
      "explanation": "Emsella is on the device list (Body RF, Body EMS, Emface, Emsella, Cold Laser) for which forbidden_terms.yaml required_disclaimers mandates an explicit contraindications statement on promotional content. The caption discloses 'Individual results may vary' and 'Not a substitute for medical evaluation' (both Emsella-specific) but never names the actual contraindications (pregnancy, implanted electronic devices, etc.) listed in services.yaml. For a service marketed to postpartum readers \u2014 some of whom may be pregnant again \u2014 this is a meaningful gap.",
      "fix": "Inserted a one-line contraindications disclaimer before the existing disclaimer block: 'Not suitable during pregnancy or for clients with implanted electronic devices (pacemakers, defibrillators) \u2014 consultation required.'"
    },
    {
      "rule": "misleading_service_category_hashtag",
      "severity": "medium",
      "matched_text": "#pelvicfloortherapy",
      "location": "hashtags[3]",
      "explanation": "'Pelvic floor therapy' (PFPT) is a regulated medical/physical-therapy discipline performed by licensed pelvic floor physical therapists. Aura employs no PT and does not provide PFPT \u2014 Emsella is a non-invasive electromagnetic device session, not therapy in the clinical sense. Using #pelvicfloortherapy can mislead followers (and would be a Maryland CPA / DC CPPA exposure if a follower booked believing they were getting clinical PFPT). Replaced with a non-clinical descriptor.",
      "fix": "Replaced '#pelvicfloortherapy' with '#pelvicfloorhealth'."
    }
  ],
  "warnings": [
    {
      "rule": "comparative_claim_substantiation",
      "explanation": "'You can't reach that with kegels' is a comparative mechanism claim. It is broadly consistent with the HIFEM manufacturer's published rationale (supramaximal contractions exceed voluntary contraction intensity), and services.yaml lists 'delivers thousands of supramaximal pelvic floor contractions per session' as approved safe language \u2014 so the comparison is on solid ground. Flagging only so the human reviewer confirms a cited substantiation source (BTL Aesthetics clinical materials) is on file in case of an FTC substantiation request.",
      "fix": "No textual change required; recommend keeping a one-page substantiation memo on file referencing the device's HIFEM literature."
    },
    {
      "rule": "protocol_phrasing_precision",
      "explanation": "Caption says 'A single session delivers thousands of supramaximal pelvic floor contractions.' This matches services.yaml safe_marketing_language verbatim ('delivers thousands of supramaximal pelvic floor contractions per session'). No change needed; flag only to confirm the phrasing was sourced from approved language and not paraphrased independently.",
      "fix": ""
    }
  ],
  "rewritten_caption": "You sit. Fully clothed. For 28 minutes. The chair does the work.\n\nEmsella is a non-invasive treatment for urinary incontinence \u2014 designed to strengthen pelvic floor muscles using HIFEM (high-intensity focused electromagnetic) technology. A single session delivers thousands of supramaximal pelvic floor contractions. You can't reach that with kegels.\n\nFor postpartum bodies \u2014 whether you're three months out or three years out \u2014 pelvic floor weakness is common, under-discussed, and rarely something that resolves on its own.\n\nThe standard protocol is six 28-minute sessions, twice a week for three weeks. Many of our clients notice changes in their incontinence symptoms during the series.\n\nSwipe through for what to actually expect. Curious if Emsella is right for you? Book a consultation at the link in bio \u2014 on your timeline.\n\nNot suitable during pregnancy or for clients with implanted electronic devices (pacemakers, defibrillators) \u2014 consultation required.\n\n*Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.",
  "rewritten_visual_description": "6-slide Instagram carousel, 4:5 portrait aspect ratio. Warm neutral palette (soft cream, muted clay, gentle sage). No real client faces. No before/after imagery. Educational, calm, non-clinical aesthetic.\n\nSlide 1 (HOOK): Bold serif typography on a soft cream background. Headline: 'Sit. Fully clothed. For 28 minutes.' Subhead in lighter weight beneath: 'Meet the chair quietly changing pelvic floor recovery.' Subtle Aura logo bottom-right corner. No imagery \u2014 let the type carry the hook.\n\nSlide 2 (the why): Three small line-drawing icons across the slide \u2014 a person laughing, someone on a trampoline with a child, someone sneezing. Headline above: 'If pregnancy or birth left you with leaks \u2014 you're not alone.' Body text small beneath: 'Pelvic floor changes are common after childbirth, and they don't always resolve on their own.'\n\nSlide 3 (how it works): Editorial-style photo of the Emsella chair in a softly lit treatment room \u2014 no person on it, the chair as the subject. Headline overlaid top: 'How it works.' Body text: 'HIFEM (high-intensity focused electromagnetic) technology delivers thousands of supramaximal pelvic floor contractions per 28-minute session \u2014 a contraction intensity you can't reach with kegels.'\n\nSlide 4 (what a session is like): Styled illustration or wide photo of someone seated on the chair fully clothed in jeans and a soft sweater, reading a book \u2014 face out of frame or turned away. Headline: 'What a session is like.' Body: 'You stay fully clothed. You sit and read, scroll, breathe. The sensation is a deep, rhythmic tingling pulse. No downtime after.'\n\nSlide 5 (the protocol): Clean infographic \u2014 a 3-week calendar grid showing 6 marked session dates (twice weekly). Headline: 'The protocol.' Body: 'Six sessions, twice a week, for three weeks. Many clients notice changes in symptoms during the series.'\n\nSlide 6 (CTA + disclaimers): Soft cream background. Headline: 'On your timeline.' Body: 'Curious if Emsella is right for you? Book a consultation at the link in bio.' Aura logo prominent. Small disclaimer text at bottom (two short lines): 'Not suitable during pregnancy or for clients with implanted electronic devices (pacemakers, defibrillators) \u2014 consultation required.' and '*Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.'\n\nMood: warm, calm, educational. Soft natural light, no harsh contrast, no clinical/medical-feeling imagery. The chair is presented as approachable, not intimidating.",
  "rewritten_hashtags": [
    "#emsella",
    "#pelvicfloor",
    "#urinaryincontinence",
    "#pelvicfloorhealth",
    "#postpartumwellness",
    "#newmomselfcare",
    "#postpartumjourney",
    "#dmvspa",
    "#novaspa",
    "#dcspa",
    "#dmvwellness",
    "#auracontourspa"
  ],
  "approval_notes_for_human": "Added the missing contraindications disclaimer (pregnancy + implanted electronic devices) to caption and slide 6 \u2014 required for any Emsella promotional content. Swapped '#pelvicfloortherapy' for '#pelvicfloorhealth' because PFPT is a licensed PT discipline Aura does not provide and the original hashtag could mislead a follower into expecting clinical therapy. Otherwise the post is strong: 'on your timeline' postpartum framing, hedged outcome language, both Emsella-specific disclaimers present, no real-client imagery, no before/after, and claims stay within the FDA-cleared indication for urinary incontinence.",
  "audit_log_entry": {
    "checked_at_iso": "2026-05-04T00:00:00Z",
    "rules_version": "forbidden_terms.yaml v1.0 (2026-05-02); services.yaml v2.0.0-aura-actual (2026-05-03)",
    "decision_path": [
      "step1:reference_data_loaded",
      "step2:forbidden_terms_no_critical_or_high_match",
      "step3:claims_match_emsella_510k_cleared_indication",
      "step4:no_specific_outcome_promise_hedging_present",
      "step5:not_a_testimonial",
      "step6:no_real_client_photo_no_before_after",
      "step7:not_paid_targeting_check_skipped",
      "step8:tone_postpartum_safe_no_bounceback",
      "step9:individual_results_disclaimer_present",
      "step9:emsella_medical_evaluation_disclaimer_present",
      "step9:contraindications_disclaimer_missing_added_via_rewrite",
      "hashtag_review:pelvicfloortherapy_replaced_with_pelvicfloorhealth",
      "step10:verdict_REWRITE_severity_high"
    ],
    "model_used": "claude-opus-4-7"
  }
}

request.json

{
  "task": "draft_post",
  "platform": "instagram",
  "service_referenced": "emsella_pelvic",
  "persona": "postpartum_mom",
  "content_bucket": "educational",
  "format": "carousel",
  "context": "Educational post explaining how the Emsella chair works for postpartum pelvic floor \u2014 under-marketed in DMV, big differentiator. 4-6 carousel slides. No real client photos."
}

visual_brief.json

{
  "content_id": "post_2026_05_05_001",
  "asset_count": 6,
  "total_estimated_cost_usd": 0.3,
  "assets": [
    {
      "asset_id": "post_2026_05_05_001_slide_1",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "slide_index": 1,
      "role": "hook",
      "subject": "Type-led title slide. No imagery \u2014 the typography carries the hook.",
      "scene": "Solid marble-white background (#F2F0EC) with a thin spa-teal (#1B9DA4) hairline border 24px inside the edge for brand framing. Headline set centered-upper third in bold condensed sans-serif (Bebas Neue or substantially equivalent ultra-weight display cut), tracking tight: 'Sit. Fully clothed. For 28 minutes.' Subhead one line below in a lighter regular-weight sans-serif at ~30% of headline size: 'Meet the chair quietly changing pelvic floor recovery.' Small Aura wordmark in spa teal anchored bottom-center, 32px clear space above bottom edge. Generous negative space between blocks.",
      "lighting": "n/a \u2014 flat graphic, no rendered light",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#7A7A7C"
      ],
      "mood": "confident, calm, modern, type-led",
      "composition": "centered vertical stack, headline upper third, subhead middle, wordmark anchored bottom",
      "subjects_in_frame": "no humans, no objects \u2014 typography only",
      "text_overlay": "HEADLINE: Sit. Fully clothed. For 28 minutes.\nSUBHEAD: Meet the chair quietly changing pelvic floor recovery.\nWORDMARK: Aura Contour Spa",
      "negative_prompt": "no serif typography, no script fonts, no warm cream/clay/sage palette, no botanical decoration, no swirls, no stock-template wellness graphics, no emoji",
      "brand_cues": "marble-white field with spa-teal accent and bold condensed display sans-serif per the live style_profile typography treatment; Aura's 'boutique med-tech' identity, NOT relaxation-spa",
      "compliance_notes": "No claims rendered visually. Hook copy is benefit-framed, not outcome-promised. No FDA / 'cure' / 'guaranteed' language present."
    },
    {
      "asset_id": "post_2026_05_05_001_slide_2",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "slide_index": 2,
      "role": "why_it_matters",
      "subject": "Three minimalist single-weight line-drawing icons in a horizontal row across the slide's middle band: (1) a person mid-laugh, head tilted back, shoulders loose; (2) a parent and small child mid-jump on a trampoline (silhouettes only, faces not detailed); (3) a person mid-sneeze, hand near nose. Drawn in espresso-brown (#5B3019) at consistent stroke weight on marble-white field.",
      "scene": "Marble-white background (#F2F0EC). Headline set above the icons in bold condensed sans-serif: 'If pregnancy or birth left you with leaks \u2014 you're not alone.' Body copy two lines beneath the icon row in regular-weight sans-serif: 'Pelvic floor changes are common after childbirth, and they don't always resolve on their own.' Icons are spaced evenly with small spa-teal dot separators between them.",
      "lighting": "n/a \u2014 flat illustrative graphic",
      "color_palette": [
        "#F2F0EC",
        "#5B3019",
        "#1B9DA4"
      ],
      "mood": "warm, validating, candid, non-clinical",
      "composition": "horizontal three-up icon row centered, headline above, body below \u2014 symmetrical vertical stack",
      "subjects_in_frame": "three stylized line-drawing human icons; deliberately non-photographic, non-identifying",
      "text_overlay": "HEADLINE: If pregnancy or birth left you with leaks \u2014 you're not alone.\nBODY: Pelvic floor changes are common after childbirth, and they don't always resolve on their own.",
      "negative_prompt": "no photorealistic faces, no identifiable people, no body-shaming framing, no medical/clinical iconography (no anatomical diagrams of the pelvic floor, no cross-section drawings, no pelvis silhouettes), no stock-vector mom-and-baby clip art",
      "brand_cues": "line-drawn iconography in espresso-brown + spa-teal accents on marble-white \u2014 type-driven layout matching style_profile typography",
      "compliance_notes": "Line-drawn icons, not real people \u2014 no need for model_release_id. Copy frames pelvic floor change as 'common' and 'doesn't always resolve' which matches services.yaml safe_marketing_language without overpromising."
    },
    {
      "asset_id": "post_2026_05_05_001_slide_3",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "slide_index": 3,
      "role": "how_it_works",
      "subject": "The Emsella chair as the sole hero subject, photographed in Aura's actual treatment room. Empty chair, no person on it. Chair is centered slightly left-of-frame to leave a clean negative-space dead zone on the right for the text overlay (per style_profile composition pattern).",
      "scene": "Aura treatment room interior. Marble-white walls and white marble-veined flooring. Gray horizontal-slatted acoustic panel divider visible in the background occupying the full background width (per style_profile recurring props). White shaker cabinetry partially visible in the far background. Cool, flat, even overhead artificial lighting \u2014 near-zero shadow drama, slightly overexposed-bright walls. The Emsella chair (off-white/cream device housing with integrated black seat pad and the BTL control screen on the side) sits centered-left. No props styling. No candles, no plants, no towels.",
      "lighting": "flat overhead artificial \u2014 cool, even, slightly bright (matches style_profile real-location shots: no directional key, no warm ambiance)",
      "color_palette": [
        "#F2F0EC",
        "#7A7A7C",
        "#1B9DA4"
      ],
      "mood": "technological, clinical-adjacent, modern, results-focused, unpolished-real",
      "composition": "chair occupies center-left of frame; right third reserved as negative space for overlaid headline + body copy (per style_profile composition pattern of left-weighted subject + right dead zone)",
      "subjects_in_frame": "no humans \u2014 the Emsella chair is the subject",
      "text_overlay": "HEADLINE (top-right of frame, condensed sans-serif): How it works.\nBODY (right-center, regular sans-serif): HIFEM (high-intensity focused electromagnetic) technology delivers thousands of supramaximal pelvic floor contractions per 28-minute session \u2014 a contraction intensity you can't reach with kegels.",
      "negative_prompt": "no person seated on the chair, no practitioner in frame, no white lab coat, no scrubs, no stethoscope, no exam-table paper roll, no syringes, no IV, no warm amber spa lighting, no candles, no orchids, no linen towels, no wood-grain surfaces, no jade rollers, no crystals, no before/after split",
      "brand_cues": "actual Aura room aesthetic per style_profile: marble-white + slatted-gray-divider + cool flat overhead light, device-as-hero composition",
      "compliance_notes": "Caption claim ('thousands of supramaximal pelvic floor contractions per 28-minute session') matches services.yaml safe_marketing_language verbatim. Device shown is the actual cleared device. No outcome promise rendered visually."
    },
    {
      "asset_id": "post_2026_05_05_001_slide_4",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "slide_index": 4,
      "role": "what_a_session_is_like",
      "subject": "A stylized line-and-flat-color illustration (NOT a photograph, NOT a stock model) of a woman seated on the Emsella chair, fully clothed in dark indigo jeans and a soft oatmeal crewneck sweater, holding an open paperback book in her lap. Head turned three-quarters away from the viewer toward the right edge of frame so no facial features are rendered. Posture relaxed, shoulders soft.",
      "scene": "Same Aura treatment room context as slide 3 \u2014 marble-white wall and gray slatted divider rendered as flat illustrative shapes in the background. Cool, even ambient illumination (no directional shadow on the figure). Illustration is editorial-style with simple fills, no photorealism, no rendered facial detail. To honor inclusive bodies per personas.yaml: figure depicted as a brown-skinned woman with mid-size body, depicted with dignity and softness. The Emsella chair's BTL control screen casts a faint spa-teal glow on the chair's edge.",
      "lighting": "flat illustrative shading \u2014 cool, ambient, no directional key",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#5B3019",
        "#7A7A7C"
      ],
      "mood": "calm, candid, accessible, approachable, real-life",
      "composition": "figure occupies center-left of frame seated facing slightly right; head turned away, face out of view; right third of frame reserved as negative space for overlaid copy",
      "subjects_in_frame": "one stylized illustrated woman, brown-skinned, mid-size body, postpartum-life-stage signaling (relaxed posture, dressed in everyday clothes \u2014 explicitly NOT in a robe or treatment gown). Face out-of-frame / turned away. Identity non-specific.",
      "text_overlay": "HEADLINE (top-right, condensed sans-serif): What a session is like.\nBODY (right-center, regular sans-serif): You stay fully clothed. You sit and read, scroll, breathe. The sensation is a deep, rhythmic tingling pulse. No downtime after.",
      "negative_prompt": "no photorealistic face, no rendered facial features even in profile, no AI-generated face presented as a real client, no robe, no treatment gown, no medical hairnet, no clinical setting cues, no before/after composition, no body-shape exaggeration, no thin-only default body type",
      "brand_cues": "editorial illustration in palette consistent with style_profile (marble-white + spa-teal + espresso-brown line); device-included; anonymous-figure convention from style_profile preserved (face never visible)",
      "compliance_notes": "Illustration is explicitly stylized \u2014 NOT presented as a real client. No model_release_id required because no real human is depicted. Body type and skin tone selected to reflect postpartum_mom persona inclusively per personas.yaml. Caption claim 'you stay fully clothed' matches services.yaml safe_marketing_language verbatim."
    },
    {
      "asset_id": "post_2026_05_05_001_slide_5",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "slide_index": 5,
      "role": "protocol_infographic",
      "subject": "Clean three-week calendar infographic. Three rows of seven day-cells (M T W T F S S header at top), six cells highlighted with a filled spa-teal circle and a small white check mark indicating session days. Highlighted days fall on Mon + Thu of week one, Mon + Thu of week two, Mon + Thu of week three (twice-weekly cadence over three weeks).",
      "scene": "Marble-white background (#F2F0EC). Calendar grid centered, occupying roughly the middle 70% of the frame. Day-letter headers in slate-gray (#7A7A7C). Empty day cells outlined in light slate-gray, session-day cells filled solid spa-teal (#1B9DA4) with a white check. Headline 'The protocol.' set above the grid in bold condensed sans-serif. Body copy beneath the grid in regular-weight sans-serif: 'Six sessions, twice a week, for three weeks. Many clients notice changes in symptoms during the series.' Small Aura wordmark in slate-gray bottom-center.",
      "lighting": "n/a \u2014 flat graphic",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#7A7A7C"
      ],
      "mood": "clear, structured, transparent, results-grounded",
      "composition": "centered vertical stack: headline \u2192 3x7 calendar grid \u2192 body copy \u2192 wordmark",
      "subjects_in_frame": "no humans, no objects \u2014 graphic infographic only",
      "text_overlay": "HEADLINE: The protocol.\nGRID HEADERS: M T W T F S S\nBODY: Six sessions, twice a week, for three weeks. Many clients notice changes in symptoms during the series.\nWORDMARK: Aura Contour Spa",
      "negative_prompt": "no specific date numbers (calendar should be schematic, not tied to a real month), no specific outcome promises overlaid on the grid, no countdown-clock urgency styling, no decorative flourishes around the grid, no warm-color palette",
      "brand_cues": "matches style_profile typography: bold condensed display headline, regular-weight body, spa-teal as accent on marble-white",
      "compliance_notes": "'Many clients notice changes in symptoms during the series' uses services.yaml-aligned hedged language ('many clients,' not 'you will,' not 'guaranteed'). Grid cadence matches the documented 6-sessions-over-3-weeks protocol in services.yaml notes."
    },
    {
      "asset_id": "post_2026_05_05_001_slide_6",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "slide_index": 6,
      "role": "cta_and_disclaimers",
      "subject": "Closing CTA slide. Type-led, no imagery.",
      "scene": "Solid spa-teal background (#1B9DA4) \u2014 inverted color treatment from slide 1 to signal the closing slide. Headline centered upper-third in white, bold condensed sans-serif: 'On your timeline.' Body copy centered middle in white, regular-weight sans-serif: 'Curious if Emsella is right for you? Book a consultation at the link in bio.' Aura wordmark in white prominently centered below body copy at ~70% of headline weight. Small disclaimer text in light-teal (#5AC8CC) anchored bottom edge with 24px clear space, in a small regular-weight sans-serif at ~12pt equivalent.",
      "lighting": "n/a \u2014 flat graphic",
      "color_palette": [
        "#1B9DA4",
        "#FFFFFF",
        "#5AC8CC"
      ],
      "mood": "confident, conclusive, brand-anchored",
      "composition": "centered vertical stack: headline \u2192 body \u2192 wordmark \u2192 disclaimer block at bottom edge",
      "subjects_in_frame": "no humans, no objects \u2014 typography only",
      "text_overlay": "HEADLINE: On your timeline.\nBODY: Curious if Emsella is right for you? Book a consultation at the link in bio.\nWORDMARK: Aura Contour Spa\nDISCLAIMER (small, bottom): *Individual results may vary. Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.",
      "negative_prompt": "no urgency language ('limited time,' 'don't miss out,' 'last chance'), no engagement-bait phrasing ('tag a friend,' 'like if you agree'), no countdown timers, no false-scarcity styling, no emoji-heavy CTA",
      "brand_cues": "inverted teal closing slide bookends the white opening slide; both required Emsella disclaimers from services.yaml present verbatim and legible at thumbnail scale",
      "compliance_notes": "BOTH Emsella required disclaimers from services.yaml are pre-staged verbatim: '*Individual results may vary.' and 'Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.' CTA uses brand_voice.yaml preferred phrasing ('Book a consultation at the link in bio.'). No outcome promise."
    }
  ],
  "global_brand_notes": "Content Agent's visual_description proposed 'warm cream / muted clay / gentle sage' with 'serif typography' \u2014 this conflicts with the live output/style_profile/profile.json which is authoritative per visual_brief_subagent.md. Brief has been adapted to the actual Aura fingerprint: marble-white (#F2F0EC) base, spa-teal (#1B9DA4) accent, bold condensed display sans-serif typography per the style profile, and Aura's actual treatment-room context (cool flat overhead light, gray slatted divider, device-as-hero) for the photographic slide. The 'warm and calm' intent is preserved through generous negative space, soft body-copy weight, and unhurried pacing across slides \u2014 without adopting the warm-amber spa palette the style profile explicitly excludes.",
  "compliance_pre_screen": {
    "is_paid": false,
    "before_after_present": false,
    "real_client_photos_present": false,
    "ai_face_presented_as_real_client": false,
    "medical_cues_present": false,
    "required_emsella_disclaimers_pre_staged": true,
    "inclusive_body_representation": true,
    "notes": "Slide 4 is explicitly stylized illustration with face never rendered \u2014 flagged 'stylized illustration' per visual_brief_subagent.md compliance pre-screen rule. No real client photos, so no model_release_id required. Persona-driven body type and skin tone selected to reflect postpartum_mom persona inclusively. Medical cues that signal physician-supervised care (lab coats, exam tables, syringes) explicitly excluded via negative prompts on every photographic / illustrated slide."
  },
  "rejection": null
}