Aura Marketing

{
  "task": "draft_post",
  "platform": "instagram",
  "service_referenced": "emsella_pelvic",
  "persona": "postpartum_mom",
  "content_bucket": "educational",
  "format": "carousel",
  "context": "Educational post explaining how the Emsella chair works for postpartum pelvic floor \u2014 under-marketed in DMV, big differentiator. 4-6 carousel slides. No real client photos."
}

draft_attempt_1.json

{
  "content_id": "post_2026_05_07_001",
  "scheduled_for_iso": "2026-05-07T19:00:00-04:00",
  "platform": "instagram",
  "content_type": "feed_post",
  "format": "carousel",
  "is_paid": false,
  "service_referenced": "emsella_pelvic",
  "primary_persona": "postpartum_mom",
  "content_bucket": "educational",
  "caption": "What postpartum recovery doesn't talk about: the sneeze-laugh-cough panic.\n\nIf you're one of the many moms quietly Googling \"why do I leak when I jump,\" you're not making it up. Pelvic floor weakness is one of the most common postpartum changes, and for years the standard answer was \"do more Kegels.\"\n\nEmsella is a different option. It's an FDA-cleared chair that delivers thousands of supramaximal pelvic floor contractions in a single 28-minute session \u2014 and you stay fully clothed the whole time.\n\nSwipe through for how it works, what a session is actually like, and the typical 6-session protocol. On your timeline, when you're ready.\n\nCurious if it's right for you? Tap the link in bio for a consultation. *Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.",
  "hashtags": [
    "#emsella",
    "#pelvicfloor",
    "#urinaryincontinence",
    "#pelvicfloortherapy",
    "#postpartumwellness",
    "#newmomselfcare",
    "#postpartumjourney",
    "#noninvasive",
    "#dmvspa",
    "#novaspa",
    "#dmvwellness",
    "#auracontourspa"
  ],
  "call_to_action": "Tap the link in bio to book a consultation.",
  "visual_description": "6-slide Instagram carousel, 4:5 portrait aspect ratio. Warm, muted, editorial palette (soft cream, warm taupe, deep ochre accent). Calm and informative \u2014 not clinical. No client faces. No before/after imagery. Subtle Aura logo bottom corner of every slide.\n\nSlide 1 (HOOK): Bold serif typography over a warm cream background. Top line, larger: \"What postpartum recovery doesn't talk about.\" Bottom line, smaller, italicized: \"sneeze. laugh. cough. panic.\" Tiny prompt arrow bottom right cueing the swipe.\n\nSlide 2 (PROBLEM FRAMING): Minimalist abstract line illustration of the pelvic floor as a hammock-like cradle (anatomical but non-graphic, stylized). Headline: \"Pelvic floor weakness is one of the most common postpartum changes.\" Body copy: \"It's not just you. A meaningful share of moms experience some form of urinary leakage in the year after birth \u2014 and most never bring it up at the 6-week appointment.\"\n\nSlide 3 (HOW IT WORKS): Clean photo of the Emsella chair in the Aura treatment room, no person present. Soft natural side light. Headline: \"Meet Emsella.\" Body copy: \"An FDA-cleared chair that uses HIFEM (high-intensity focused electromagnetic) energy to trigger thousands of supramaximal pelvic floor contractions in 28 minutes \u2014 designed to strengthen pelvic floor muscles non-invasively.\"\n\nSlide 4 (THE SESSION): Photo of the chair set up alongside a side table with a folded throw, a book, and a glass of water. No person in frame. Headline: \"What a session is actually like.\" Body copy: \"You sit fully clothed for 28 minutes. No undressing, no exam, no downtime. Most people read or scroll their phone while they're on the chair.\"\n\nSlide 5 (THE PROTOCOL): Simple calendar infographic \u2014 three weeks shown as three rows, with two dots per row marking session days (twice weekly). Headline: \"The protocol: 6 sessions over 3 weeks.\" Body copy: \"Twice a week for three weeks. Many clients notice a difference partway through the series. Maintenance sessions can follow if you'd like.\"\n\nSlide 6 (CTA + DISCLAIMER): Clean text-on-cream slide. Headline: \"Curious if Emsella is right for you?\" Body copy: \"Start with a consultation. Tap the link in bio.\" Footer in smaller, muted text: \"*Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.\"\n\nNo trending audio needed (carousel, not Reel). No real client imagery, no before/after, no medical-procedure imagery.",
  "uses_real_client_photo": false,
  "model_release_id": null,
  "is_testimonial": false,
  "testimonial_consent_id": null,
  "compensated_endorsement": false,
  "before_after_photo": false,
  "target_audience_attributes": [],
  "needs": {
    "visual_brief": true,
    "trending_audio": false,
    "ugc_sourcing": null
  },
  "rationale": "Educational top-of-funnel for postpartum_mom \u2014 Emsella is under-marketed in the DMV and the cold-start default flags it as a strong differentiator where education is the conversion lever. Carousel format chosen for save-driving algorithm signal. Disclaimers and FDA-cleared (not approved) language pre-staged; no client faces, no before/after, no claims beyond services.yaml safe language."
}

final.json

{
  "content_id": "post_2026_05_07_001",
  "scheduled_for_iso": "2026-05-07T19:00:00-04:00",
  "platform": "instagram",
  "content_type": "feed_post",
  "format": "carousel",
  "is_paid": false,
  "service_referenced": "emsella_pelvic",
  "primary_persona": "postpartum_mom",
  "content_bucket": "educational",
  "caption": "What postpartum recovery doesn't talk about: the sneeze-laugh-cough panic.\n\nIf you're one of the many moms quietly Googling \"why do I leak when I jump,\" you're not making it up. Pelvic floor weakness is one of the most common postpartum changes, and for years the standard answer was \"do more Kegels.\"\n\nEmsella is a different option. It's an FDA-cleared chair that delivers thousands of supramaximal pelvic floor contractions in a single 28-minute session \u2014 and you stay fully clothed the whole time.\n\nSwipe through for how it works, what a session is actually like, and the typical 6-session protocol. On your timeline, when you're ready.\n\nCurious if it's right for you? Tap the link in bio for a consultation. *Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.",
  "hashtags": [
    "#emsella",
    "#pelvicfloor",
    "#urinaryincontinence",
    "#pelvicfloortherapy",
    "#postpartumwellness",
    "#newmomselfcare",
    "#postpartumjourney",
    "#noninvasive",
    "#dmvspa",
    "#novaspa",
    "#dmvwellness",
    "#auracontourspa"
  ],
  "call_to_action": "Tap the link in bio to book a consultation.",
  "visual_description": "6-slide Instagram carousel, 4:5 portrait aspect ratio. Warm, muted, editorial palette (soft cream, warm taupe, deep ochre accent). Calm and informative \u2014 not clinical. No client faces. No before/after imagery. Subtle Aura logo bottom corner of every slide.\n\nSlide 1 (HOOK): Bold serif typography over a warm cream background. Top line, larger: \"What postpartum recovery doesn't talk about.\" Bottom line, smaller, italicized: \"sneeze. laugh. cough. panic.\" Tiny prompt arrow bottom right cueing the swipe.\n\nSlide 2 (PROBLEM FRAMING): Minimalist abstract line illustration of the pelvic floor as a hammock-like cradle (anatomical but non-graphic, stylized). Headline: \"Pelvic floor weakness is one of the most common postpartum changes.\" Body copy: \"It's not just you. A meaningful share of moms experience some form of urinary leakage in the year after birth \u2014 and most never bring it up at the 6-week appointment.\"\n\nSlide 3 (HOW IT WORKS): Clean photo of the Emsella chair in the Aura treatment room, no person present. Soft natural side light. Headline: \"Meet Emsella.\" Body copy: \"An FDA-cleared chair that uses HIFEM (high-intensity focused electromagnetic) energy to trigger thousands of supramaximal pelvic floor contractions in 28 minutes \u2014 designed to strengthen pelvic floor muscles non-invasively.\"\n\nSlide 4 (THE SESSION): Photo of the chair set up alongside a side table with a folded throw, a book, and a glass of water. No person in frame. Headline: \"What a session is actually like.\" Body copy: \"You sit fully clothed for 28 minutes. No undressing, no exam, no downtime. Most people read or scroll their phone while they're on the chair.\"\n\nSlide 5 (THE PROTOCOL): Simple calendar infographic \u2014 three weeks shown as three rows, with two dots per row marking session days (twice weekly). Headline: \"The protocol: 6 sessions over 3 weeks.\" Body copy: \"Twice a week for three weeks. Many clients notice a difference partway through the series. Maintenance sessions can follow if you'd like.\"\n\nSlide 6 (CTA + DISCLAIMER): Clean text-on-cream slide. Headline: \"Curious if Emsella is right for you?\" Body copy: \"Start with a consultation. Tap the link in bio.\" Footer in smaller, muted text: \"*Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.\"\n\nNo trending audio needed (carousel, not Reel). No real client imagery, no before/after, no medical-procedure imagery.",
  "uses_real_client_photo": false,
  "model_release_id": null,
  "is_testimonial": false,
  "testimonial_consent_id": null,
  "compensated_endorsement": false,
  "before_after_photo": false,
  "target_audience_attributes": [],
  "needs": {
    "visual_brief": true,
    "trending_audio": false,
    "ugc_sourcing": null
  },
  "rationale": "Educational top-of-funnel for postpartum_mom \u2014 Emsella is under-marketed in the DMV and the cold-start default flags it as a strong differentiator where education is the conversion lever. Carousel format chosen for save-driving algorithm signal. Disclaimers and FDA-cleared (not approved) language pre-staged; no client faces, no before/after, no claims beyond services.yaml safe language."
}

images.json

{
  "assets_generated": [
    {
      "asset_id": "post_2026_05_07_001_slide_1",
      "path": "output/runs/run_20260504_035211_5c59a0/images/post_2026_05_07_001_slide_1.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98cf4a/M6srEm2_0AAcKygLn-Pe7.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 1483083694,
      "cost_usd": 0.003,
      "prompt_used": "Typography-led hook slide. Bold condensed display sans-serif headline stacked over a lighter-weight italic sub-line set inside a horizontal spa-teal banner. No humans, no devices in frame. Marble-white background field (#F2F0EC). Spa-teal (#1B9DA4) horizontal accent banner crossing the mid-frame holding the sub-line in white. Tiny slate-gray swipe-arrow glyph + the word \"swipe\" in lower-right corner cueing the carousel. Subtle Aura wordmark bottom-left corner. Flat \u2014 typographic graphic, no scene lighting. confident, declarative, modern editorial \u2014 not warm-candlelit, not saccharine. Centered stacked text hierarchy. Headline upper third in slate-gray on marble white, sub-line on spa-teal banner mid-frame, swipe glyph lower-right. Right-side negative space preserved per Aura composition pattern. color palette: #F2F0EC, #1B9DA4, #7A7A7C. Spa-teal + marble-white + slate-gray palette per output/style_profile/profile.json. Bold condensed sans-serif (Bebas Neue family) per Aura's designed-graphic typography standard. Right-side dead-zone preserved per recurring Aura composition pattern. Subtle Aura wordmark bottom corner. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no warm cream / taupe / ochre / earth-tone palette, no serif typeface, no botanical or aromatherapy props (no candles, dried flowers, jade rollers, crystals, linen towels), no human faces, no medical equipment, no before/after composites, no engagement-bait text.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_07_001_slide_2",
      "path": "output/runs/run_20260504_035211_5c59a0/images/post_2026_05_07_001_slide_2.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98cf4a/ZN_Oxspsp50cne33-3VMV.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 991921925,
      "cost_usd": 0.003,
      "prompt_used": "Minimalist single-weight vector line illustration of the pelvic floor rendered as a stylized hammock-shape suspended between two abstract anchor points \u2014 abstract and anatomically restrained, non-graphic. Centered upper third of frame. Marble-white background. Illustration drawn in single-weight spa-teal stroke. Headline and body copy stacked below the illustration. Subtle Aura wordmark bottom-left corner. Flat \u2014 vector illustration, no scene lighting. informative, calm, accessible \u2014 neither clinical-cold nor luxury-warm. Illustration upper third, centered. Headline mid-frame in slate-gray bold condensed sans-serif. Body copy lower third in regular-weight sans-serif. Generous marble-white negative space. color palette: #F2F0EC, #1B9DA4, #7A7A7C. Spa-teal stroke on marble-white field, sans-serif typography per Aura designed-graphic standard. Illustration kept abstract and stylized (cradle/hammock shape, no internal anatomical detail). Aura wordmark bottom corner. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no anatomically explicit medical diagram, no textbook cross-section, no human bodies, no warm earth-tone palette, no serif typeface, no clinical equipment overlays, no before/after composites, no specific statistics or percentages displayed as numerals.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_07_001_slide_3",
      "path": "output/runs/run_20260504_035211_5c59a0/images/post_2026_05_07_001_slide_3.svg",
      "provider": "placeholder",
      "url": null,
      "width": 1080,
      "height": 1350,
      "seed": null,
      "cost_usd": 0.0,
      "prompt_used": null,
      "real_photo_required": true,
      "service_referenced": "emsella_pelvic"
    },
    {
      "asset_id": "post_2026_05_07_001_slide_4",
      "path": "output/runs/run_20260504_035211_5c59a0/images/post_2026_05_07_001_slide_4.svg",
      "provider": "placeholder",
      "url": null,
      "width": 1080,
      "height": 1350,
      "seed": null,
      "cost_usd": 0.0,
      "prompt_used": null,
      "real_photo_required": true,
      "service_referenced": "emsella_pelvic"
    },
    {
      "asset_id": "post_2026_05_07_001_slide_5",
      "path": "output/runs/run_20260504_035211_5c59a0/images/post_2026_05_07_001_slide_5.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98cf4a/pulkBNGvFUX9I6wNI9k3z.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 1121039292,
      "cost_usd": 0.003,
      "prompt_used": "Calendar infographic \u2014 three horizontal pill-shaped rows representing three weeks, each pill divided into seven day-cells, with two cells per row filled with spa-teal solid dots marking session days (twice weekly across three weeks). Generic week pattern, no real calendar dates. Marble-white background. Slate-gray pill outlines and day-cell dividers. Spa-teal filled session-day dots. Small slate-gray \"Mon Tue Wed Thu Fri Sat Sun\" labels above the first row. Subtle Aura wordmark bottom-left corner. Flat \u2014 vector infographic, no scene lighting. clear, instructive, planner-friendly. Three pill rows stacked centered in the upper-mid frame. Headline above the rows, body copy below. Generous marble-white negative space surrounding the infographic. color palette: #F2F0EC, #1B9DA4, #7A7A7C. Spa-teal session-day dots on marble-white field, slate-gray pill outlines, bold condensed sans-serif headline, regular sans-serif body. Generic week pattern \u2014 no real calendar dates that could mislead. Aura wordmark bottom corner. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no warm cream / taupe / ochre palette, no serif typeface, no human bodies, no medical caduceus or RX symbols, no clinical iconography, no real calendar month dates, no countdown / urgency styling, no before/after composites.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    },
    {
      "asset_id": "post_2026_05_07_001_slide_6",
      "path": "output/runs/run_20260504_035211_5c59a0/images/post_2026_05_07_001_slide_6.jpg",
      "provider": "fal-schnell",
      "url": "https://v3b.fal.media/files/b/0a98cf4b/NGhcJDeRZ1PSoxFww-pyu.jpg",
      "width": 1024,
      "height": 1280,
      "seed": 1661723294,
      "cost_usd": 0.003,
      "prompt_used": "Closing CTA + disclaimer slide. Typography-only on marble-white field with a thin spa-teal horizontal accent rule under the headline. Marble-white background. Headline upper-third in slate-gray bold condensed sans-serif. Thin spa-teal horizontal rule under the headline. CTA copy mid-frame in regular-weight sans-serif. Required disclaimer footer in smaller, lighter slate-gray text at the bottom \u2014 legible, not microscopic. Subtle Aura wordmark bottom-left corner. Flat \u2014 typographic graphic, no scene lighting. warm-but-direct close \u2014 confident, not pushy. Headline upper third, CTA mid-frame, disclaimer footer bottom. Centered stacked hierarchy. Aura wordmark bottom-left corner. color palette: #F2F0EC, #1B9DA4, #7A7A7C. Marble-white + spa-teal + slate-gray palette, bold condensed sans-serif headline, regular sans-serif body, thin spa-teal accent rule. Aura wordmark bottom corner. Disclaimer set at a legible size \u2014 not buried. STRICT palette adherence: #1B9DA4, #F2F0EC, #7A7A7C, #FF2A1F, #00E03A, #5AC8CC (spa teal, marble white, slate gray, infrared red, laser green, light teal). Lighting: Real-location shots are lit with flat, even overhead artificial lighting \u2014 no directional key light and near-zero shadow drama, giving walls and flooring a clean, overexposed-adjacent brightness. The only dynamic light in any frame comes from the treatment devices themselves: a warm red glow (#FF2A1F) from the infrared LED dome and pin-point green laser spots (#00E03A), which function as the sole visual focal accent in an otherwise uniformly neutral-lit room. Mood: technological, clinical-adjacent, transformative, accessible, anonymous, luminous, results-focused, candid. Strictly avoid: No warm candlelit or amber-toned spa ambiance \u2014 lighting is cool and flat, not luxury-retreat atmospheric; No white lab coats, scrubs, or clinical uniforms on practitioners; No visible practitioner at all in the real-location shots \u2014 treatments appear self-administered by machine; No botanical or aromatherapy props: no crystals, dried flowers, essential oil bottles, linen towels, stone surfaces, or jade rollers; No before/after side-by-side split compositions; No client face or identifying features in any real-location shot \u2014 anonymity is structurally consistent; No dark, moody, or low-key backgrounds \u2014 every real-space surface is light-toned marble white or neutral gray; No outdoor or natural-setting photography. Strictly no rendered text, no typography, no headlines, no logos, no captions, no watermarks, no UI elements, no graphic overlays. Photographic content only. Avoid: no warm cream / taupe / ochre palette, no serif typeface, no engagement-bait phrasing (\"tag a friend!\", \"like if you agree!\"), no exclamation-mark stacking, no false-urgency language (\"limited time!\", \"don't miss out!\"), no human faces, no botanical or aromatherapy elements, no medical caduceus, no microscopic / unreadable disclaimer text.",
      "real_photo_required": false,
      "has_nsfw_concept": false
    }
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  "total_cost_usd": 0.012,
  "errors": [],
  "provider": "fal-schnell+placeholder",
  "is_equipment_service": true,
  "service_referenced": "emsella_pelvic",
  "ai_assets": 4,
  "placeholder_assets": 2
}

report_attempt_1.json

{
  "content_id": "post_2026_05_07_001",
  "verdict": "PASS",
  "severity": "none",
  "violations": [],
  "warnings": [],
  "rewritten_caption": "What postpartum recovery doesn't talk about: the sneeze-laugh-cough panic.\n\nIf you're one of the many moms quietly Googling \"why do I leak when I jump,\" you're not making it up. Pelvic floor weakness is one of the most common postpartum changes, and for years the standard answer was \"do more Kegels.\"\n\nEmsella is a different option. It's an FDA-cleared chair that delivers thousands of supramaximal pelvic floor contractions in a single 28-minute session \u2014 and you stay fully clothed the whole time.\n\nSwipe through for how it works, what a session is actually like, and the typical 6-session protocol. On your timeline, when you're ready.\n\nCurious if it's right for you? Tap the link in bio for a consultation. *Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.",
  "rewritten_visual_description": "6-slide Instagram carousel, 4:5 portrait aspect ratio. Warm, muted, editorial palette (soft cream, warm taupe, deep ochre accent). Calm and informative \u2014 not clinical. No client faces. No before/after imagery. Subtle Aura logo bottom corner of every slide.\n\nSlide 1 (HOOK): Bold serif typography over a warm cream background. Top line, larger: \"What postpartum recovery doesn't talk about.\" Bottom line, smaller, italicized: \"sneeze. laugh. cough. panic.\" Tiny prompt arrow bottom right cueing the swipe.\n\nSlide 2 (PROBLEM FRAMING): Minimalist abstract line illustration of the pelvic floor as a hammock-like cradle (anatomical but non-graphic, stylized). Headline: \"Pelvic floor weakness is one of the most common postpartum changes.\" Body copy: \"It's not just you. A meaningful share of moms experience some form of urinary leakage in the year after birth \u2014 and most never bring it up at the 6-week appointment.\"\n\nSlide 3 (HOW IT WORKS): Clean photo of the Emsella chair in the Aura treatment room, no person present. Soft natural side light. Headline: \"Meet Emsella.\" Body copy: \"An FDA-cleared chair that uses HIFEM (high-intensity focused electromagnetic) energy to trigger thousands of supramaximal pelvic floor contractions in 28 minutes \u2014 designed to strengthen pelvic floor muscles non-invasively.\"\n\nSlide 4 (THE SESSION): Photo of the chair set up alongside a side table with a folded throw, a book, and a glass of water. No person in frame. Headline: \"What a session is actually like.\" Body copy: \"You sit fully clothed for 28 minutes. No undressing, no exam, no downtime. Most people read or scroll their phone while they're on the chair.\"\n\nSlide 5 (THE PROTOCOL): Simple calendar infographic \u2014 three weeks shown as three rows, with two dots per row marking session days (twice weekly). Headline: \"The protocol: 6 sessions over 3 weeks.\" Body copy: \"Twice a week for three weeks. Many clients notice a difference partway through the series. Maintenance sessions can follow if you'd like.\"\n\nSlide 6 (CTA + DISCLAIMER): Clean text-on-cream slide. Headline: \"Curious if Emsella is right for you?\" Body copy: \"Start with a consultation. Tap the link in bio.\" Footer in smaller, muted text: \"*Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.\"\n\nNo trending audio needed (carousel, not Reel). No real client imagery, no before/after, no medical-procedure imagery.",
  "rewritten_hashtags": [
    "#emsella",
    "#pelvicfloor",
    "#urinaryincontinence",
    "#pelvicfloortherapy",
    "#postpartumwellness",
    "#newmomselfcare",
    "#postpartumjourney",
    "#noninvasive",
    "#dmvspa",
    "#novaspa",
    "#dmvwellness",
    "#auracontourspa"
  ],
  "approval_notes_for_human": "Compliant. Uses 'FDA-cleared' (correct), stays inside Emsella's cleared indication (urinary incontinence + pelvic floor strengthening), avoids out-of-scope claims (no vaginal tightening, sexual function, or prolapse). Both required Emsella disclaimers are present in the caption ('individual results may vary' + 'not a substitute for medical evaluation'). Postpartum framing is on-timeline rather than 'bounce back.' Ready for human approval.",
  "audit_log_entry": {
    "checked_at_iso": "2026-05-04T00:00:00Z",
    "rules_version": "forbidden_terms.yaml v1.0 (2026-05-02); services.yaml v2.0.0-aura-actual (2026-05-03)",
    "decision_path": [
      "step1:references_loaded",
      "step2:forbidden_terms_no_match",
      "step3:claim_aligned_with_emsella_510k_indication",
      "step4:no_specific_numeric_or_timeframe_outcome_promises",
      "step5:not_a_testimonial_skip",
      "step6:no_real_client_photo_no_before_after",
      "step7:not_paid_skip_targeting_rules",
      "step8:tone_validating_not_body_shaming_no_false_urgency",
      "step9:individual_results_disclaimer_present_medical_evaluation_disclaimer_present"
    ],
    "model_used": "claude-opus-4-7"
  }
}

request.json

{
  "task": "draft_post",
  "platform": "instagram",
  "service_referenced": "emsella_pelvic",
  "persona": "postpartum_mom",
  "content_bucket": "educational",
  "format": "carousel",
  "context": "Educational post explaining how the Emsella chair works for postpartum pelvic floor \u2014 under-marketed in DMV, big differentiator. 4-6 carousel slides. No real client photos."
}

visual_brief.json

{
  "content_id": "post_2026_05_07_001",
  "asset_count": 6,
  "total_estimated_cost_usd": 0.24,
  "assets": [
    {
      "asset_id": "post_2026_05_07_001_slide_1",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "subject": "Typography-led hook slide. Bold condensed display sans-serif headline stacked over a lighter-weight italic sub-line set inside a horizontal spa-teal banner. No humans, no devices in frame.",
      "scene": "Marble-white background field (#F2F0EC). Spa-teal (#1B9DA4) horizontal accent banner crossing the mid-frame holding the sub-line in white. Tiny slate-gray swipe-arrow glyph + the word \"swipe\" in lower-right corner cueing the carousel. Subtle Aura wordmark bottom-left corner.",
      "lighting": "Flat \u2014 typographic graphic, no scene lighting",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#7A7A7C"
      ],
      "mood": "confident, declarative, modern editorial \u2014 not warm-candlelit, not saccharine",
      "composition": "Centered stacked text hierarchy. Headline upper third in slate-gray on marble white, sub-line on spa-teal banner mid-frame, swipe glyph lower-right. Right-side negative space preserved per Aura composition pattern.",
      "subjects_in_frame": "no humans \u2014 typography only",
      "text_overlay": "Headline (bold condensed sans-serif, slate-gray on marble white): \"What postpartum recovery doesn't talk about.\"\nSub-line (lighter italic sans-serif, white on spa-teal banner): \"sneeze. laugh. cough. panic.\"\nCorner glyph (slate-gray): \"\u2192 swipe\"",
      "negative_prompt": "no warm cream / taupe / ochre / earth-tone palette, no serif typeface, no botanical or aromatherapy props (no candles, dried flowers, jade rollers, crystals, linen towels), no human faces, no medical equipment, no before/after composites, no engagement-bait text",
      "brand_cues": "Spa-teal + marble-white + slate-gray palette per output/style_profile/profile.json. Bold condensed sans-serif (Bebas Neue family) per Aura's designed-graphic typography standard. Right-side dead-zone preserved per recurring Aura composition pattern. Subtle Aura wordmark bottom corner.",
      "compliance_notes": "Typography-only slide. No client imagery, no claims. Owner-curated style profile overrides Content Agent's \"warm cream / taupe / ochre + serif\" cues \u2014 Aura's actual designed graphics use bold condensed sans-serif on marble-white + spa-teal."
    },
    {
      "asset_id": "post_2026_05_07_001_slide_2",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "subject": "Minimalist single-weight vector line illustration of the pelvic floor rendered as a stylized hammock-shape suspended between two abstract anchor points \u2014 abstract and anatomically restrained, non-graphic. Centered upper third of frame.",
      "scene": "Marble-white background. Illustration drawn in single-weight spa-teal stroke. Headline and body copy stacked below the illustration. Subtle Aura wordmark bottom-left corner.",
      "lighting": "Flat \u2014 vector illustration, no scene lighting",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#7A7A7C"
      ],
      "mood": "informative, calm, accessible \u2014 neither clinical-cold nor luxury-warm",
      "composition": "Illustration upper third, centered. Headline mid-frame in slate-gray bold condensed sans-serif. Body copy lower third in regular-weight sans-serif. Generous marble-white negative space.",
      "subjects_in_frame": "no humans \u2014 stylized vector line illustration only",
      "text_overlay": "Headline (bold condensed sans-serif, slate-gray): \"Pelvic floor weakness is one of the most common postpartum changes.\"\nBody (regular sans-serif, slate-gray): \"It's not just you. A meaningful share of moms experience some form of urinary leakage in the year after birth \u2014 and most never bring it up at the 6-week appointment.\"",
      "negative_prompt": "no anatomically explicit medical diagram, no textbook cross-section, no human bodies, no warm earth-tone palette, no serif typeface, no clinical equipment overlays, no before/after composites, no specific statistics or percentages displayed as numerals",
      "brand_cues": "Spa-teal stroke on marble-white field, sans-serif typography per Aura designed-graphic standard. Illustration kept abstract and stylized (cradle/hammock shape, no internal anatomical detail). Aura wordmark bottom corner.",
      "compliance_notes": "Illustration is stylized (non-graphic). Body copy hedges with \"a meaningful share\" \u2014 no fabricated incidence statistic. No medical diagnosis or treatment claim. Within services.yaml Emsella scope: discusses urinary leakage only, no sexual-function or prolapse references."
    },
    {
      "asset_id": "post_2026_05_07_001_slide_3",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "subject": "Wide product-in-situ shot of the Emsella chair (BTL-class HIFEM pelvic-floor chair: pedestal base housing the HIFEM coil, padded seat, vertical post with control monitor mounted on an equipment arm). Unoccupied \u2014 no client, no practitioner.",
      "scene": "Aura treatment room interior. Marble-white walls and white marble-veined flooring. Gray horizontal-slatted acoustic panel divider filling the background width per recurring Aura prop. White shaker-style cabinetry partially visible at frame edge. Mounted monitor on equipment arm beside the chair showing a neutral idle screen with a faint spa-teal UI tint. Subtle Aura wordmark bottom-left corner.",
      "lighting": "Flat, even overhead artificial lighting per Aura location signature \u2014 no directional key light, near-zero shadow drama, walls and floor read clean and slightly overexposed-bright",
      "color_palette": [
        "#F2F0EC",
        "#7A7A7C",
        "#1B9DA4",
        "#5AC8CC"
      ],
      "mood": "modern, technological, results-focused \u2014 boutique med-tech clinic, NOT luxury relaxation spa",
      "composition": "Chair anchored center-left of frame. Gray horizontal-slatted divider filling frame width behind it. Right-side marble-white wall dead-zone preserved for the headline overlay, per recurring Aura composition pattern.",
      "subjects_in_frame": "no humans \u2014 equipment-only in-situ product shot",
      "text_overlay": "Headline (upper-right dead zone, bold condensed sans-serif, slate-gray): \"Meet Emsella.\"\nBody (lower band, regular sans-serif, slate-gray): \"An FDA-cleared chair that uses HIFEM (high-intensity focused electromagnetic) energy to trigger thousands of supramaximal pelvic floor contractions in 28 minutes \u2014 designed to strengthen pelvic floor muscles non-invasively.\"",
      "negative_prompt": "no client in chair, no practitioner in lab coat / scrubs / collar-and-lapel medical uniform, no stethoscope, no syringes / needles, no exam-table paper-roll, no IV pole or prescription pad, no warm candlelight or amber spa ambiance, no aromatherapy props (no candles, jade rollers, dried flowers, crystals, linen towels), no wood-grain or warm earth-tone surfaces, no serif typography, no \"FDA approved\" wording, no before/after composite",
      "brand_cues": "Aura's actual treatment-room signature: marble-white walls, gray horizontal-slatted acoustic divider, modern equipment, flat overhead artificial light. Spa-teal accent in monitor UI tint. Bold condensed sans-serif headline. Right-side dead-zone for text per Aura composition pattern. Aura wordmark bottom corner.",
      "compliance_notes": "Body copy uses \"FDA-cleared\" (correct per CLAUDE.md inviolable rule), NOT \"FDA-approved.\" Says \"designed to strengthen\" \u2014 within services.yaml Emsella safe-marketing language. No vaginal tightening, no sexual-function, no prolapse, no cure claims (all explicitly outside Emsella's cleared indication). No client face, no before/after, no model_release_id required."
    },
    {
      "asset_id": "post_2026_05_07_001_slide_4",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "subject": "Wider environmental angle of the same Emsella chair pulled back to show the surrounding treatment room: marble-white walls, mounted monitor on equipment arm, gray horizontal-slatted divider, partial view of modern white shaker cabinetry. No person in frame.",
      "scene": "Aura treatment room. Empty chair in foreground with monitor displaying an idle screen, equipment arm and slatted-panel background filling the middle, marble-white right side held as negative space. The shot communicates \"sit down fully clothed and read your phone\" via the unfussy modern environment \u2014 NOT via luxury-spa props. Subtle Aura wordmark bottom-left corner.",
      "lighting": "Flat overhead artificial per Aura location signature \u2014 marble surfaces read bright, near-zero shadow drama",
      "color_palette": [
        "#F2F0EC",
        "#7A7A7C",
        "#1B9DA4"
      ],
      "mood": "approachable, low-friction, modern, unfussy",
      "composition": "Wide frame. Chair off-center toward the left. Monitor and slatted-panel background filling the middle band. Marble-white right-side dead zone reserved for the headline overlay per recurring Aura composition pattern.",
      "subjects_in_frame": "no humans \u2014 environmental room shot",
      "text_overlay": "Headline (upper-right dead zone, bold condensed sans-serif, slate-gray): \"What a session is actually like.\"\nBody (lower band, regular sans-serif): \"You sit fully clothed for 28 minutes. No undressing, no exam, no downtime. Most people read or scroll their phone while they're on the chair.\"",
      "negative_prompt": "no folded throw blanket, no open book, no glass of water, no candles, no jade rollers, no dried flowers, no crystals, no linen towels, no warm earth-tone textiles, no wood-grain side table, no warm cream / taupe / ochre palette, no soft directional side light, no client in frame, no practitioner in scrubs / lab coat, no exam-table paper-roll, no syringes or IV pole, no serif typography",
      "brand_cues": "Aura treatment-room signature: marble-white walls, gray horizontal-slatted divider, modern equipment-led environment, flat overhead lighting. NO luxury-spa props. Aura wordmark bottom corner.",
      "compliance_notes": "Original Content Agent visual_description called for a side table with folded throw, book, and glass of water. Per the owner-curated output/style_profile/profile.json (\"things_to_avoid_inferred_from_absence\": no linen towels, no botanical/aromatherapy props, no warm earth-tone textiles, no wood-grain surfaces), those props are explicitly off-brand for Aura. Brief replaces them with an environmental room shot that conveys the same \"sit fully clothed, no fuss\" message through setting rather than relaxation-spa staging. Body copy stays within Emsella safe-marketing language (\"fully clothed,\" \"28 minutes\" \u2014 both verbatim from services.yaml safe phrasings)."
    },
    {
      "asset_id": "post_2026_05_07_001_slide_5",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "subject": "Calendar infographic \u2014 three horizontal pill-shaped rows representing three weeks, each pill divided into seven day-cells, with two cells per row filled with spa-teal solid dots marking session days (twice weekly across three weeks). Generic week pattern, no real calendar dates.",
      "scene": "Marble-white background. Slate-gray pill outlines and day-cell dividers. Spa-teal filled session-day dots. Small slate-gray \"Mon Tue Wed Thu Fri Sat Sun\" labels above the first row. Subtle Aura wordmark bottom-left corner.",
      "lighting": "Flat \u2014 vector infographic, no scene lighting",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#7A7A7C"
      ],
      "mood": "clear, instructive, planner-friendly",
      "composition": "Three pill rows stacked centered in the upper-mid frame. Headline above the rows, body copy below. Generous marble-white negative space surrounding the infographic.",
      "subjects_in_frame": "no humans \u2014 vector infographic only",
      "text_overlay": "Headline (bold condensed sans-serif, slate-gray): \"The protocol: 6 sessions over 3 weeks.\"\nBody (regular sans-serif, slate-gray): \"Twice a week for three weeks. Many clients notice a difference partway through the series. Maintenance sessions can follow if you'd like.\"",
      "negative_prompt": "no warm cream / taupe / ochre palette, no serif typeface, no human bodies, no medical caduceus or RX symbols, no clinical iconography, no real calendar month dates, no countdown / urgency styling, no before/after composites",
      "brand_cues": "Spa-teal session-day dots on marble-white field, slate-gray pill outlines, bold condensed sans-serif headline, regular sans-serif body. Generic week pattern \u2014 no real calendar dates that could mislead. Aura wordmark bottom corner.",
      "compliance_notes": "Body copy hedges with \"many clients notice a difference partway through\" \u2014 no specific session-by-session result promise, no guarantee. Aligns with services.yaml Emsella safe-marketing language (\"may improve incontinence symptoms\" tone) and brand_voice.yaml preference for \"may help\" / \"many of our clients\" over \"will\" / \"all clients.\""
    },
    {
      "asset_id": "post_2026_05_07_001_slide_6",
      "aspect_ratio": "4:5",
      "duration_s": null,
      "subject": "Closing CTA + disclaimer slide. Typography-only on marble-white field with a thin spa-teal horizontal accent rule under the headline.",
      "scene": "Marble-white background. Headline upper-third in slate-gray bold condensed sans-serif. Thin spa-teal horizontal rule under the headline. CTA copy mid-frame in regular-weight sans-serif. Required disclaimer footer in smaller, lighter slate-gray text at the bottom \u2014 legible, not microscopic. Subtle Aura wordmark bottom-left corner.",
      "lighting": "Flat \u2014 typographic graphic, no scene lighting",
      "color_palette": [
        "#F2F0EC",
        "#1B9DA4",
        "#7A7A7C"
      ],
      "mood": "warm-but-direct close \u2014 confident, not pushy",
      "composition": "Headline upper third, CTA mid-frame, disclaimer footer bottom. Centered stacked hierarchy. Aura wordmark bottom-left corner.",
      "subjects_in_frame": "no humans \u2014 typography only",
      "text_overlay": "Headline (bold condensed sans-serif, slate-gray): \"Curious if Emsella is right for you?\"\nCTA (regular sans-serif, slate-gray): \"Start with a consultation. Tap the link in bio.\"\nFooter disclaimer (smaller, lighter slate-gray): \"*Individual results may vary. Not a substitute for medical evaluation \u2014 if symptoms persist or worsen, consult your physician.\"",
      "negative_prompt": "no warm cream / taupe / ochre palette, no serif typeface, no engagement-bait phrasing (\"tag a friend!\", \"like if you agree!\"), no exclamation-mark stacking, no false-urgency language (\"limited time!\", \"don't miss out!\"), no human faces, no botanical or aromatherapy elements, no medical caduceus, no microscopic / unreadable disclaimer text",
      "brand_cues": "Marble-white + spa-teal + slate-gray palette, bold condensed sans-serif headline, regular sans-serif body, thin spa-teal accent rule. Aura wordmark bottom corner. Disclaimer set at a legible size \u2014 not buried.",
      "compliance_notes": "Both Emsella required disclaimers from services.yaml are present and legible: \"*Individual results may vary\" and \"Not a substitute for medical evaluation. If symptoms persist or worsen, consult your physician.\" CTA matches brand_voice.yaml preferred phrasings (\"consultation\", \"link in bio\"). No engagement bait, no false urgency, no \"FDA approved\" or \"guaranteed\" language. No client imagery, no model_release_id needed."
    }
  ],
  "rejection": null
}