Aura Marketing

{
  "_owner_note": "HAND-CURATED for body-contouring practice direction. Aura is a non-invasive body contouring + facial-rejuvenation + pelvic-floor practice using EMS, RF, Emface (HIFES+RF), Emsella (HIFEM chair), Emerald Cold Laser, and 360 Inner Ball Roller. Visuals should look like a MODERN BODY CONTOURING PRACTICE \u2014 cropped body imagery, treatment rooms, results-focused \u2014 NOT a luxury spa still-life and NOT a futuristic tech showroom.",
  "summary": "Modern body contouring practice. Visuals are body-focused (cropped torsos, arms, legs \u2014 diverse skin tones, no faces presented as real clients), treatment-in-progress moments, and modern clean treatment-room interiors. Aesthetic sits between a wellness clinic and an athletic recovery studio: clean, confident, body-positive, results-driven. NOT luxury-spa indulgent (no linen-and-ceramic still life, no sage stems, no candles). NOT futuristic (no neon, no holographic, no LED glow, no sci-fi). NOT clinical-medical (no white lab coats, no exam tables with paper rolls). The technology talk lives in CAPTIONS \u2014 visuals show the body and the space.",
  "palette": [
    {
      "hex": "#F4F1EC",
      "name": "soft white",
      "role": "dominant"
    },
    {
      "hex": "#D8C9B8",
      "name": "warm sand",
      "role": "background"
    },
    {
      "hex": "#9EB097",
      "name": "muted sage",
      "role": "accent"
    },
    {
      "hex": "#1B9DA4",
      "name": "spa teal",
      "role": "accent"
    },
    {
      "hex": "#C9A88B",
      "name": "skin neutral",
      "role": "background"
    },
    {
      "hex": "#7A6A58",
      "name": "warm taupe",
      "role": "shadow"
    },
    {
      "hex": "#2D2A26",
      "name": "deep ink",
      "role": "shadow"
    }
  ],
  "lighting": "Clean studio-natural daylight, slightly cooler than spa-warm, slightly warmer than clinical-bright. Soft and even, with gentle shadow falloff. Approximately 4500-5000K. Window light or large softbox style \u2014 no harsh overheads, no fluorescent, no sci-fi LED accents.",
  "composition_patterns": [
    "cropped body subject (torso, abdomen, arm, leg) on the lower or center third \u2014 face out of frame or above frame line",
    "treatment-in-progress moment \u2014 hands and device visible, no full-face client",
    "modern treatment room interior \u2014 bed with clean white draping, occasional plant or wood accent, plenty of negative space",
    "rule of thirds with generous negative space at top for typography overlay",
    "shallow depth of field separating subject from clinical interior"
  ],
  "recurring_subjects": [
    "cropped adult torso on a treatment bed with white-paper or smooth-linen draping",
    "cropped abdomen, arm, leg, or back as the body canvas \u2014 diverse skin tones, body-positive",
    "practitioner's hands working on a client (face out of frame on both)",
    "modern boutique treatment room interior, no people, treatment bed visible",
    "active adult walking or stretching in athletic wear (cropped, no face) \u2014 for lifestyle / pre/post-treatment context",
    "anonymized side-profile or back-of-head view of a client preparing for / leaving a session"
  ],
  "recurring_props": [
    "treatment bed with clean white-paper draping",
    "modern boutique clinic interior elements (single plant, warm-wood side table, simple ceramic water glass)",
    "athletic-style top and leggings (for active/lifestyle frames)",
    "spa-teal towel or robe accent (sparingly \u2014 not every frame)",
    "device cables visible in soft focus (signaling 'a session is happening' without depicting the actual device)"
  ],
  "mood_keywords": [
    "modern",
    "body-positive",
    "results-focused",
    "confident",
    "professional",
    "approachable",
    "clean",
    "active",
    "considered",
    "grounded"
  ],
  "typography_treatment": "Negative space at top or one side is left intentionally clean for headline + CTA typography to be added in post-production (Figma/Canva). The image itself contains no rendered text, no logos, no claim graphics.",
  "aspects_observed": [
    "1:1",
    "4:5",
    "9:16"
  ],
  "things_to_avoid_inferred_from_absence": [
    "No luxury-spa still life \u2014 no linen towel + sage stem + ceramic dish arrangements, no candles, no apothecary bottles",
    "No editorial-mood empty rooms with just a plant and window light (we tried this \u2014 too quiet, off-brand)",
    "No futuristic UI elements, holographic overlays, neon, LED glow, anatomical glow visualizations, muscle-stat overlay graphics, sci-fi or cyberpunk aesthetics, tech-showroom feel",
    "No medical-clinical signaling \u2014 no white lab coats with collar/lapels, no stethoscopes, no surgical exam tables with paper rolls, no syringes, no IV bags, no prescription pads, no overhead surgical lighting, no hospital corridors",
    "No before/after split compositions (Meta + TikTok ad-policy violation)",
    "No real-client face presented as real customer (consent issue + AI realism issue)",
    "No stock-photo subjects facing camera and smiling cheesily",
    "No dark-moody backgrounds or cool blue-shifted color grading",
    "No legible text, brand logos, or visible vendor markings on any prop",
    "No sexualized or shame-coded body framing \u2014 body-positive only"
  ],
  "model_used": "hand_curated",
  "analyzed_at_iso": "2026-05-04T04:30:00Z",
  "reference_count": 0,
  "reference_files": [],
  "model_notes": "Body contouring practice direction. Earlier auto-analyzed profile (boutique med-tech clinic with neon teal palette) was contaminated by vendor marketing references. Earlier hand-curated wellness-spa profile overcorrected toward editorial luxury still life. This profile splits the difference: modern body contouring practice. Body-forward but not sexualized. Modern but not sci-fi. Clean but not clinical-sterile. The reference uploads from 2025-10-22 (the 10 treatment-day photos that were moved to output/treatment_refs/) are the closest visual ground-truth \u2014 those should be the standard the AI tries to match in mood, not vendor brochures."
}